The Innovation Center for U.S. Dairy and WWF recently released a documentary-style video series chronicling the journey toward sustainability of five dairy operations. These dairies, winners of the 2013 U.S. Dairy Sustainability Awards, have taken steps varying from simple to ground-breaking in order to protect the environment, increase profits, and be better neighbors within their communities.
If you know much about the dairy industry, this is fascinating and inspiring stuff. However, I suspect that the majority of Americans have no idea where their milk comes from. Milk has been plentiful and safe in this country as long as anyone living can remember. That’s good enough for most people.