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World Wildlife Fund Sustainability Works

  • Date: 06 June 2018
  • Author: Chef Lucas Glanville, Executive Chef and Director of Culinary Operations, Grand Hyatt Singapore

Billions of people around the world rely on seafood for nutrition and livelihoods, but we are taking more from the oceans than can be replaced. As the global population and the demand for seafood grows, it will only become more difficult for communities around the world to have access to seafood.

As the director of culinary operations at Grand Hyatt Singapore, I have learned a lot about how we can use our purchasing power to promote sustainable seafood. And while Hyatt is applying these lessons at its hotels around the world, this information can also help our competitors shift their procurement to make an industry-wide impact.

In that spirit, here’s my advice to my colleagues and peers.

Engage and educate. When I first started talking to people about the sustainability of our oceans, I realized I was part of the problem and not part of the solution. I recognized how much more my colleagues and I needed to know to make a change. I reached out to World Wildlife Fund (WWF) and other marine experts to help us better understand the state of the world’s fisheries, opening educational events at the hotel to not just to kitchen and food and beverage colleagues but to the entire hotel team. This helped generate not just awareness but also genuine interest and excitement. People are motivated by work with purpose, and it’s a relevant topic to anyone who eats seafood.

Define your goals. Determining which seafood is sustainable is important. Ultimately, Hyatt developed seafood goals with WWF and focused on increasing seafood from fisheries and farms that are certified to the standards of the Marine Stewardship Council and the Aquaculture Stewardship Council, respectively, or were working toward meeting those standards. By supporting fisheries and farms comprehensively working to improve against those standards, we can help increase the availability of more sustainable, responsible and traceable product.

Know what you are buying and simplify. After taking stock of exactly what was coming into the hotel, we realized we were buying over 600 seafood items, a large number even for a hotel the size of Grand Hyatt Singapore. We brought that number down to fewer than 100 by removing unnecessary and redundant items. And while it took us years to reach this level, it became dramatically easier to manage costs and created stronger relationships with suppliers who were willing to take this journey with us.

Manage your overall costs. Find ways to create value and increase the sustainability and quality of the seafood you are buying by managing your overall costs. Utilize economies of scale through having fewer products and greater volume through select suppliers, adjust portions to what makes sense for the menu and the plate, look for opportunities to consolidate purchasing with sister hotels, and when applicable, reduce costs in another area – like tackling overproduction for banquets – to address potential premiums for sustainable seafood.

Avoid endangered species. Some species just simply need more time to recover from historic overfishing. Hyatt globally is working to address endangered species on our menus and has banned shark fin from all properties. At Grand Hyatt Singapore, we have been working diligently to address other endangered species and have also removed popular but overfished seafood like bluefin tuna from our menus. Some endangered species are culturally important in many regions, but ultimately, we found that our customers, colleagues and owners embraced the shift.

Determine your seafood’s origins. You cannot truly buy sustainably if you don’t know where your seafood comes from. It is estimated that nearly one in three seafood items is mislabelled, and one in five seafood items was sourced from illegal, unregulated and unreported (IUU) sources. Traceability is critical to addressing these issues. At Grand Hyatt Singapore, we work closely with our suppliers to track the origins of our products. We were also one of the first hotels in Asia to obtain MSC and ASC Chain of Custody certification – a traceability and segregation standard that enables us to demonstrate to our customers that our hotel and our suppliers can track MSC and ASC certified product back to the fishery or farm, respectively.

The more restaurants, suppliers, and guests get involved, the broader impact we can make. While we have collectively come a long way, there’s still a lot of work to do. Fortunately, our experiences engaging our colleagues, customers, suppliers, property owners and more have been exceedingly positive. There is wide and growing recognition that we must protect our planet and its natural resources if we want our children and grandchildren to continue enjoying these gifts from the sea.

  • Date: 06 June 2018
  • Author: Amanda Stone, Director of Platforms and Engagement at WWF

According to the Food and Agriculture Organization (FAO) of the United Nations  around 35% of harvested fish and seafood is either lost or wasted along the supply chain - with other studies putting that number closer to 50%.

And this comes at a time when nearly 90% of the world’s fisheries are harvested right up to or beyond their ecological limits. As populations and appetites for nutritious protein like seafood grow, we have precious few resources to spare.

So where does this loss happen?

Some of it happens while still out on the ocean. Wherever there is fishing, there is bycatch: Millions of tons of fish, sea turtles, whales, dolphins and other sea creatures are caught unintentionally and then discarded or returned to the sea each year - in many cases because they’re dead, dying or badly damaged or because they’re not marketable. A 2009 study found that bycatch could represent 40% of global marine catches that are unused or unmanaged, though in some markets much of this bycatch does make it to market, which makes it tricky to measure. 

Luckily, proven solutions like alternative fishing gear do exist to reduce bycatch and others are in the works. (Learn more about how WWF works with partners on developing this gear and how to sustainably manage wild fisheries.)

But bycatch isn’t the only cause of loss. Once a catch lands at dock, it makes a few more stops before reaching your plate, such as processing plants, airplanes, traders, wholesalers, dealers, distributors, and transporters. Along this journey, it must stay cold and controlled through careful preservation and processing techniques to be safe and ready for consumption; if it doesn’t, it can be lost to spoilage at any step. Often the seafood you eat is frozen when caught and transported, then thawed and marketed as “fresh”.  FAO estimates that 27% of fish are lost or wasted between catch and consumption.

To help us better envision this long trip, WWF worked with Condition One and Google to bring one of these journeys to life using 360° video and virtual reality (VR). Through this visualization, we are inspired to find solutions and empowered to eliminate waste and to fully value the time and energy behind every wild-caught or farm-raised fish we consume.

Supported by Google’s Daydream Impact program and produced by Condition One, the VR project aims to help raise awareness around the challenges facing our oceans using VR video. Short of physically being on a fishing boat or in a processing plant, there’s no better way to understand these issues.

You can experience the video below on YouTube on desktop or mobile – use your mouse or finger depending on your device to move around and explore the scenery around you. For the most immersive experience, view the video on YouTube using a VR viewer like Cardboard or Daydream View.

You can also dive in and explore one sample supply chain with a new Google Voyager – a map-based guided story that casts off from a dock in California and follows the fish on their journey, while exploring loss along the way.  

The amount of seafood we lose each year could help feed millions around the world. The loss and waste of seafood products represents the loss of biodiversity and all the resources that were used to grow, transport and refrigerate that fish (feed, fuel, energy). By attempting to eliminate seafood waste throughout the supply chain, we can make better use what we harvest, increase the availability of nutritious seafood for people around the world, decrease price volatility in seafood markets, and potentially increase fishery productivity and profitability.

We all have a role to play in reducing lost and waste across the supply chain from fishermen to processors to consumers. For example:

  • Gear development and policy changes can reduce bycatch.
  • Technological innovation in storage, refrigeration, processing, and packaging can increase efficiency.
  • Measurement of waste and sharing loss/waste information across industries can illuminate possible areas for prevention or reduction and cost savings.
  • Eliminating fish bycatch or creatively using unavoidable bycatch can generate alternative sources of nutrition for consumers and additional revenue streams for companies.

WWF is working with businesses across the supply chain to reduce loss and waste.

Learn more about what consumers can do to cut waste:
Read more about WWF’s work with private sector partners on sustainable seafood:

  • Date: 05 June 2018
  • Author: Michele Kuruc, Vice President of Oceans Policy

Pop culture is beginning to give illegal, unreported and unregulated (IUU) fishing the exposure it needs, and it’s a prime opportunity for businesses to step up to help create a transparent seafood supply chain.

For more than 30 years I have worked on IUU-related issues, topics usually kept within the confines of policy briefs and white papers. The audiences vary, but it continually revolves around the same areas of focus. So it piqued my interest when I discovered the age-old method of good storytelling via an action-packed documentary thriller was being used to mainstream this issue for an audience that normally wouldn’t give IUU a second thought.

The film Chasing the Thunder gives IUU the exposure it needs.


Producers of the film centered their story around a 110-day, 10,000-mile long chase of an illegal fishing vessel, the Thunder, that plays out as if the bad guys might get away. Spoiler Alert: They don’t. It’s a harrowing tale of citizen activists determined to confront a notorious illegal fishing ship and not let it escape justice, no matter how extreme its tactics. It’s also a prime entry point into a conversation with public and private sector leaders about the problem of IUU.

This serious matter is one shared by communities, businesses and governments.  It threatens company reputations, stable supply chains, secure food supplies and economic success. It is conservatively estimated that illegal fishing robs the market of $34.6 billion dollars every year. But the actual total figure is certainly much higher. The Thunder alone was estimated to have made more than $60 million in profits over its decade-long spree. The good news is, total seafood trade is $140 billion, and that means many companies out there are operating legitimately. These companies implement best business practices, care about their environmental footprint and comply with the laws. They also realize that unless they source seafood sustainably, the future of their businesses and the entire industry may be at risk.

Given what’s at stake, these businesses need to step up and take a leadership role in the search for, and implementation of, solutions to combat IUU. As government agencies improve regulations, businesses will need to be implementers. Companies can be advocates for better policy and develop systems that are realistic and workable in their own environments.  And, because many companies source their products from across the globe, they have an excellent perspective on opportunities for the alignment of solutions across different jurisdictions. That’s a win for everyone.

One solution ready for scaling up right now is for businesses to help stop black-market trade of illicit catches through the new US import rules, which came into effect January 1, 2018. The new program, NOAA’s Seafood Import Monitoring Program (SIMP), is an important step and is now being enforced by the US government.

To make SIMP a success, we need companies to step up. It’s a given that companies must comply with the new rules, but, they can go a few steps further:

  • Acknowledge the value of traceability and promote it.
  • Help customers understand the value of sustainability.
  • Support funding for implementation and enforcement of SIMP and similar legal fishing policies.
  • Support development of new tools to help exporting countries comply with the rules.
  • Work with overseas suppliers to ensure they understand what to do.

In the end, the Thunder was scuttled by its captain, the owner and captain were convicted and fined millions of dollars, and the captain served some prison time. Still, it represents a minority in the seafood industry, such actions lead to significant damage. This vessel had been part of a six-vessel fleet and has been poaching for more than ten years.

The film leaves the sense that the high seas of today can be a bit like the past, our vision of the wild, wild west – vast, lawless and uncontrolled. That’s the void responsible business can help fill by being vocal about programs that are needed to stop the unfair behaviors that many get away with out at sea, where patrolling is difficult. It can be done, and here’s how:

  • Support better regulation in international fora, including use of monitoring technologies and more details about catches.
  • Don’t perpetuate loopholes; have all species included in SIMP.
  • Install electronic monitoring systems on vessels.
  • Don’t protect the bad guys: cones of silence aren’t helping the responsible actors.
  • Be sure your supply chain isn’t running on forced labor.
  • Understand that IUU fishing will require a suite of tools: some high-tech, some regulatory and some just plain old common sense.

Just as the Thunder closed its net around millions of dollars’ worth of illegally caught toothfish, leadership from industry can help tighten the net around the black-market trade that steals from coastal communities and legitimate businesses. Most businesses would never contemplate skirting the law so brazenly, but that’s no longer enough to be considered good, responsible business. Seafood companies – fleets, processors, importers, exporters – all have an opportunity to demonstrate the kind of leadership that will really put the squeeze on organized networks profiting from ocean crimes, like illegal fishing, thus helping to advance the journey to seafood sustainability.

  • Date: 22 May 2018
  • Author: Pernilla Halldin, Global Public Affairs, H&M

WWF’s Climate Savers program enables companies to work with individual WWF country offices to set and achieve climate goals while also enabling best practice sharing and support across companies and countries. While at the Climate Savers Summit in Washington, DC from May 15-16, representatives from 17 companies and eight WWF country offices came together to do just that. During the Summit, Pernilla Halldin of H&M’s Global Public Affairs team shared insights into trends in and approaches to corporate engagement on climate policy. With their headquarters in Stockholm, Sweden, H&M works with WWF-Sweden and Climate Savers as part of their efforts to eliminate greenhouse gas emissions from their operations. Below Pernilla provides more on how H&M views its role in building a climate positive future.

Pernilla Halldin, H&M

Why does H&M care about reducing carbon emissions?

It is a question of survival for the planet. Governments and policy makers will need to set a direction and force us all to go in the right direction. We don’t want to wait for that. We want to take a leadership position; and therefore, we have set the vision to be Climate Positive by 2040. We truly believe this transformation will be positive for our business.

What climate goals has H&M been focused on, and what are you doing to reach them?

Our overarching and long-term goal is to become Climate Positive by 2040 in our whole value chain, and that goes from the cotton fields to your washing machine. To reach this goal we focus on three areas - energy efficiency, renewable energy and climate resilience.

How has working with World Wildlife Fund helped H&M reach its climate goals?

It is always good to have someone who can see you from the outside and who has other knowledge and expertise than you do internally. WWF and Climate Savers are a great partner in that sense. We are having open discussions, and they challenge and support us in our way forward. One important project is the development of our approach to climate resilience.

What actions would you like to see your industry adopt to curb climate change?

Climate goals can’t be reached by one player. We always need to cooperate. To change policies and regulation to encourage or force changes towards 100% renewable energy systems is something we need to do together. Another example is our supply chain, we share our suppliers with many other companies, and we need to cooperate to make the supply chain climate neutral.

What advice do you have for companies just starting their climate journeys? 

  1. Understand your impact in the whole value chain. When we look at our value chain we see that the supply chain stands for 75 percent of our CO2 emissions, customer use is 20 percent, and the store operation, offices, warehouses and transport is 5 percent. Put your focus on the right things.
  2. Remember that it is a long-term journey where you improve step by step.
  3. Have a constant dialogue with stakeholders and experts to understand their approach to your business. That will help you see your work from different angles.
  • Date: 21 May 2018
  • Author: Pete Pearson, WWF Director of Food Waste

For over a decade, I’ve been professionally advocating for “zero waste.” It all started when I read Braungart and McDonough’s book Cradle to Cradle: Remaking the Way We Make Things. The premise was simple. The way we design things doesn’t make a lot of sense, and often our design for systems, products and events does not include a way to recycle or reuse them. The book itself is brilliant, it’s made from recycled plastic and is waterproof – great for reading in the pool on a hot summer day.

Human waste is created from poor design. We live in a throw-away world where convenience is king. In our current system avoiding waste can be really challenging. We need to re-imagine a future where we consciously design systems to eliminate waste and move beyond responding or reacting. It’s through better design that we create zero waste systems with zero inconvenience.

When asked about eliminating waste and getting to zero, inevitably, the question comes up, is zero waste really possible? My canned answer is that achieving zero waste is extremely difficult, and what’s important is that we all carry a chip on our shoulder about waste. Zero waste is an attitude – it declares that our intention is to eliminate the entire concept of waste and take our playbook from nature. Nothing is wasted in nature. On Thursday, April 26, in Greenwich, CT, Thomas McQuillan, Director of Sustainability at Baldor Specialty Foods, set out to do just that: host an event with ZERO waste and raise funds for local nutrition programs.

Thomas and his team worked hard to showcase an event where nothing would be wasted, especially food. WWF cares a lot about food because of the significant environmental impact food and agriculture has on our planet. Wasting food is a waste of energy, water and often wildlife habitat. We have to freeze the footprint of food and ensure waste is eliminated.

Thomas and his team are out to challenge the nay-sayers who are quick to point out that ZERO WASTE is not possible. The laws of thermodynamics state that a temperature of negative 273.15 Celsius, absolute zero, is also not possible. Maybe there was a bit of waste that went to compost or recycling, so they didn’t hit absolute zero, but they set an example for the catering and events industry and got pretty darn close through intentional planning, attitude and design. Take a peek behind the scenes to see the effort that went into a thought-provoking and delicious event.

  • Date: 16 May 2018
  • Author: Andrew McMullen, LEGO Group’s Environmental Supply Chain Senior Manager

World Wildlife Fund’s Climate Savers is a program meant to aid businesses in becoming leaders of the low-carbon economy, inspiring companies to change how they think about climate solutions and develop businesses models that promote sustainability. As Climate Savers companies met this week in Washington, DC, Andrew McMullen, LEGO Group’s Environmental Supply Chain Senior Manager, shared insights into LEGO Group’s work with Climate Savers and why having a positive impact on the environment matters to the company.

Andrew McMullen, Lego

Why does LEGO Group care about reducing carbon emissions?

Our core purpose as a company is to inspire and develop the builders of tomorrow. We believe that encouraging children’s creativity and imagination will give them skills to continue solving environmental issues in the future.

It is the LEGO Group’s commitment and ambition to “make a positive impact on the world our children will inherit.” We believe climate change is one of the biggest global challenges of our time. Our understanding of climate change is based on science, leading us to conclude global warming will initiate major changes to planet weather systems. We are also seeing reductions in snow and ice resulting in sea level rises, these changes are jeopardizing many species of life on earth.

We agree with the IPCC (Intergovernmental Panel on Climate Change), that human action has been the major contributor to most of the global warming over the past 100 years.

What climate goals has LEGO Group been focused on, and what are you doing to reach them?

We want to address climate change by reducing our emissions through a combination of reducing energy consumption and direct investments in renewable energy assets. We want to use resources responsibly and eliminate waste generation from production. This is to ensure we do not consume resources at a faster rate than they are regenerated, so that future generations can also benefit from the same variety of resources and materials our generation has access to.

Commitments from LEGO Group:

  • As a toy company, we are well placed to engage children on this topic, so we commit to highlighting the environment agenda with children through our platform.
  • We will continue to ensure 100 percent of energy consumption is balanced by production of renewable energy sources – a goal that was reached in 2017.
  • 90% of the company’s overall carbon impact takes place in the supply chain. We commit to collaborate with suppliers to reduce their carbon emission impacts across the process that delivers LEGO bricks into consumers’ homes.
  • We have given ourselves a target to use sustainable materials in all our core products (elements, packaging and building instructions) by 2030. We will engage with partners around the world (NGOs, Suppliers, Universities, Customers, Consumers, 3rd Parties) to get this right, we do not know all the answers, but we know this is an area where the LEGO group can have a significant impact.

How has working with World Wildlife Fund helped LEGO Group reach its climate goals?

The LEGO Group has been part of WWF’s Climate Savers program since 2013. We have met or exceeded all of our climate targets since the partnership began, and together with WWF we continue to set ambitious new targets to ensure a more sustainable way of producing LEGO bricks. WWF shared global best practice with us and challenges us to set the right climate targets for our company.

What actions would you like to see your industry adopt to curb climate change?

Industry is a major contributor to global warming, due to significant emissions of CO2. If we are going to be good corporate citizens, we need to act and find solutions to operate without emitting CO2 and other gasses with a high GWP. We encourage all businesses to commit to reducing their own environmental footprint. Industry should ensure climate change is addressed by suppliers, customers and consumers throughout the value chains in which they operate. Industry should also share data and best practice to speed up the reduction of greenhouse gas emissions. We believe the Paris Climate Agreement is a great start to ensuring the global community do what is needed to reduce global warming. We will remain actively engaged with the international community as part of the global effort to hold warming to well below 2 degrees Celsius and to accelerate the transition to a clean energy economy that will benefit our security, prosperity, and health.

What advice do you have for companies just starting their climate journeys?

You can’t manage what you don’t measure. Start with understanding what environmental impacts your business creates. Then you can start to focus on the low hanging fruit, benchmark yourself against similar organizations and define what targets are right for your organization. NGO’s and trade bodies are great sources of inspiration, we work with WWF, CDP and RE100 around climate change issues and they have been a great help. Also go and speak to the companies who are most vocal in this space, I have certainly reached out to many of them and they are happy to share what they have learned.

  • Date: 15 May 2018
  • Author: David Eichberg, HP Inc.’s Global Initiatives Lead for Sustainability and Social Innovation

This week, members of World Wildlife Fund’s Climate Savers program are meeting in Washington, DC. Representatives from eight countries and nearly 20 major companies are attending the summit, discussing topics including science-based target setting, improving renewable energy access, and encouraging industries and governments to take more ambitious climate action. David Eichberg, HP Inc.’s Global Initiatives Lead for Sustainability and Social Innovation, shared why climate targets are a priority for HP Inc.

David Eichberg, HP

Why does HP care about reducing carbon emissions?

Climate change is one of the most significant and urgent issues facing business and society today. At HP, we see the need to act as our responsibility and vital to the longevity of our business. We support the Paris Climate Agreement and the global efforts to address climate change. We are working to ensure our business is resilient, innovating to mitigate the effects of climate change and adapting to an evolving global business and regulatory environment that supports our customers, partners and employees. This includes setting ambitious greenhouse gas emission targets across our entire value chain—operations, supply chain and products. 

What climate goals has HP been focused on, and what are you doing to reach them?

We take a value-chain approach to addressing our carbon emissions impacts, setting climate goals for our global operations, supply chain and product portfolio. HP set a target to reduce the GHG emissions from our global operations by 25 percent by 2025, compared to 2015. We also set goals to reduce GHG emissions intensity of HP’s product portfolio by 25 percent by 2020, compared to 2010, and to reduce first-tier production supplier and product transportation-related GHG emissions intensity by 10 percent by 2025, compared to 2015. Confirming the rigor of our goal-setting process, HP was one of the first 60 companies to have its greenhouse gas emission reduction targets approved by the Science Based Targets Initiative. To reach our targets, we are shifting toward more resource- and energy-efficient products, and understanding and reducing supplier GHG emissions through stringent management and transparency requirements, goal-setting, supplier collaboration, and incentives for ongoing performance improvement. In our operations, we are improving energy efficiency and reducing carbon emissions through behavioral or management changes, technology improvements and increasing our use of low-carbon, renewable energy, like solar and wind power.

How has working with World Wildlife Fund helped HP reach its climate goals?

HP worked with WWF specialists to develop a science-based target for Scope 1 and Scope 2 GHG emissions and a supply chain GHG emissions intensity reduction goal for Scope 3 emissions.  To support our suppliers’ efforts and our goals, HP worked with WWF and other NGOs to implement the Energy Efficiency Program (EEP) in China and Southeast Asia. The EEP helps participating suppliers reduce energy use, GHG emissions and costs by promoting energy efficiency programs and best practices and developing energy saving action plans targeting local efficiency improvements. Since 2010, more than 200 first-tier and sub-tier supplier sites have joined and benefited from EEP. To date, participants have saved a cumulative $73 million and more than 576 million kWh of electricity, contributing to the prevention of more than 940,000 tonnes of CO2e emissions from product manufacturing and transportation.

What actions would you like to see your industry adopt to curb climate change?

We believe there are two critical actions our industry must take immediately to help limit global warming to less than 2 degrees Celsius. First, we need to accelerate the adoption of renewable energy. As digitization expands across the globe, demand for energy is growing exponentially. As an industry, we must collectively shift from GHG-emitting fuels to low-carbon, renewable sources to both responsibly and adequately meet this demand. Second, we must promote the adoption of circular economy product design and business models. As an industry, it’s incumbent on us to use less and keep products and materials in their highest state of use for as long as possible. This includes making products that are less resource intensive, longer lasting, and easier to repair and recycle—as well as making products with recycled materials and shifting to service-based business models. We’re excited by the potential of new digital technologies, like IoT and 3D print, that are enabling revolutionary shifts in production and consumption that can dramatically reduce costs, waste and emissions across product lifecycles and global supply chains. By taking these actions together, we will make the 4th Industrial Revolution a Sustainability Revolution.

What advice do you have for companies just starting their climate journeys?

Both at the start and consistently along the journey, it is essential to identify the risk and opportunities that climate change presents to your business, and to put those into business terms so leadership can understand and act. Consider the impacts and costs that physical risks, like global temperature increases, changing precipitation patterns, rising sea levels, and more frequent and intense extreme weather events (recall the 2017 Atlantic hurricane season, for example), will have on your business and customers. But beyond physical risks, consider policy risks like cap and trade or a climate tax, and energy or fuel efficiency regulations, market risks such as shifting customer preferences and behaviors, and technology risks like misplaced investments or transition costs in energy sourcing or generation. Climate action can also present opportunities throughout your business and value chain, such as greater resource efficiency and product and service innovation. And, importantly, remember to look at both climate risks and opportunities through the lens of various stakeholder expectations—especially customers and investors—and the aspects of your business that can be leveraged, protected, or enhanced by adopting and pursuing climate action.

  • Date: 14 May 2018
  • Author: Sheila Bonini, Senior Vice President of Private Sector Engagement at WWF
Sheila Bonini (002)

In the United States and around the world, we’re facing conservation challenges that no one entity can manage alone. We’re emitting carbon that is warming our planet, we’re consuming far more than our Earth can replenish, and with each passing day our actions are threatening the biodiversity of our planet and all who call it home.

The good news is, we know the trouble we’re in, and we have the help of a major partner to address it – business.

Companies understand that putting stress on our environment is bad for business and are looking beyond their four walls to create impact. They know the path to sustainability will provide long-term profitability – from saving money by consuming less energy to reducing costs through cutting waste. And at the same time, they can help drive change at the scale and speed needed to achieve conservation efforts globally.

Businesses are a massive force. They have global access to governments and consumers, financial wherewithal and the ability to move quickly – particularly when it comes to the technologies that will help us minimize and prevent the greatest conservation hurdles that affect our environment. Companies are a cornerstone of innovation – building, testing and distributing solutions of the future at a rapid rate.

At World Wildlife Fund (WWF), we believe deeply in the private sector’s ability to drive positive environmental change. Over the past decade we have seen the impact of companies reducing their carbon footprints, and the paths they are paving to address conservation and climate issues from a variety of angles. But more needs to be done.

WWF works with companies to leverage their assets and their reach. We bring our expertise from the field and our experience building strategies with high-level stakeholders and work collaboratively with business partners to design and reach conservation goals. We push companies to engage their supply chains, shift the buying behavior of their consumers, raise awareness with their employees and influence stakeholders in governments and communities.

We know that a single company cannot influence an industry. It is vital that companies and conservation experts share best practices and trends across industries and audiences, and that’s what this blog is all about. WWF Sustainability Works is a forum for discussion around strategies, commitments, technologies and more that will help businesses achieve conservation goals that are good for the planet and their bottom lines.

Companies are a pillar of our conservation efforts. They understand the reality of the issues we face and are holding themselves accountable to be a part of the solution. Together, as we create better business practices, we will create a better Earth.

  • Date: 27 April 2018
  • Author: Pete Pearson, Director of Food Waste

Food matters. When we waste food, we waste the energy, water and often wildlife habitat that was sacrificed to grow that food. Every bit of food we produce is precious and should be valued to its highest potential. WWF is working with Kroger on ZeroHungerZeroWaste, to help them achieve a zero waste future. We’ve seen time and again that what gets measured gets managed. We’re starting by identifying where food loss occurs within their business and beginning the journey to eliminate waste across the company by 2025.

Stop Food Waste Day is a perfect reminder that there’s much we can do to eliminate food waste in our own lives. Your own journey can begin with identifying and implementing and SHARING ways to reduce your own food waste every day.

In honor of Stop Food Waste Day, we’re excited to share this video and encourage YOU to share your ideas, tips and photos on how to cut waste with your friends and family on social media.

Be a #ZeroHero - join our fight against food waste and help WWF protect wildlife and their habitat.


  • Date: 27 April 2018
  • Author: Tess Lindsey Woodford, Redding, California

The kids are coming this weekend and I need to get out shopping.  Its been a tough week and, honestly, the last thing I want to do is shop.  In fact, I have taken to buying more online lately, not just for convenience sake, but also because of the wider selection of products I can choose from.  And these days, convenience seems to be everything, right? 

But the little voice inside my head always nudges me to shop local first and patronize the independent merchants whenever possible.  See, I’m like most consumers, I want the best price, to choose the best product from the largest selection, and still appease that part of my conscience that tells me to do the right thing.  I’ve always held the opinion that, while many things are out of my control, what I purchase, how I purchase, what I bring into my home, and put into my body, are made up of the choices that I make.   I want those choices to align with my value system for good health and what’s important to me.  And what’s important to me?   My children, grandchildren and their future here on Mother Earth. My family’s future is enough to keep me up at night. And it’s important enough to me to make me stop and shop more wisely and take the time to investigate the products I am looking to purchase. 

Social media sees to it that we are inundated with a lot of different claims, and sometimes it’s difficult to maneuver through the claims and know what’s factual.  We all know that saying it, or reading it, doesn’t necessarily make it so.  So, I do my research and work to make responsible choices and lead by example.  I take my own bottle with me instead of adding another plastic container to the landfills.  I recycle. I try to buy second-hand.  I shop supermarkets that offer organic options.  But there's one label that has made my decision making easier, the Forest Stewardship Council® (FSC®) label . My research has told me that FSC’s existence is to assure me that these products and manufacturers are adhering to the standards that are important to me.  Whether its paper goods, lumber products, furniture or household goods, I don’t have to second guess and that appeases the little nudging voice inside my head.

I’m from a small town, and FSC choices aren’t always available to me.  I ask, and if not available, I reach further.   But the more I ask and consistently purchase locally, the more the retailers adhere to consumer demands.  I’m not going to wait for the politicians, I am going to effect change where I live, and for whom I love.  I do what I can and what is within my own reach.  It’s not a noisy and pushy campaign, but rather a quiet and personal selection.  I’m far from perfect.  I don’t drive an electric car, I don’t have solar panels on my house. But each day, I will continue to do my best within my means to make choices and buy products that work in harmony with the Earth.  Because if everyone does, things change.  And that’s a fact.