World Wildlife Fund Sustainability Works

Water for Our Future

  • Date: 10 April 2014

As part of the regional planning process of the 7th World Water Forum, World Wildlife Fund and The Coca-Cola Company are convening some of the most influential voices in water for panel discussions, conversation and networking to explore challenges and solutions, and play a role in helping provide input from the Americas in the thematic agenda for the upcoming World Water Forum. By working together, we hope to achieve greater scale and impact to catalyze action to value, conserve and protect the planet’s fresh water. For more information, contact [email protected].

Learn more about the discussions:

  • _alt_

    Green Growth, Water Stewardship and Industry

    Highlighting cross-sector partnerships and opportunities for sustainable development

  • _alt_

    Water for Food

    Discussing how to produce more food with less water while returning healthier water to the environment

  • _alt_

    Enough Safe Water for All

    Exploring barriers and opportunities to provide access to safe, sustainable water for communities in need

  • _alt_

    Preparing for the 7th World Water Forum

    Introduction to the World Water Council and the 7th World Water Forum

Program & Speakers

8:30 am Registration and Breakfast

9:00 am Welcome and Opening Remarks

9:30 am Session 1: Green Growth, Water Stewardship and Industry

11:10 am Coffee Break

11:30 am Session 2: Water for Food

1:10 pm Lunch

2:15 pm Session 3: Enough Safe Water for All

3:55 pm Coffee Break

4:15 pm Session 4: Preparing for the 7th World Water Forum

5:00 pm – 7:00 pm Cocktail Reception


Background on the Event

Fresh water is arguably the world’s most precious resource. Yet in all corners of the globe, shortages and inadequate access to sanitation persist. Rivers are fragmented by dams, choked by chemicals, threatened by climate change, depleted by irresponsible businesses and industries that don’t manage water wisely, and polluted by toxic runoff from cities, factories and farms. We can’t solve these challenges alone—and, thankfully, we don’t have to.

In trying to meet the Millennium Development Goals, countries around the world have started to secure clean and safe water resources while protecting their citizens against water-related disasters. International organizations are developing water-related portfolios and getting involved in multi-stakeholder platforms around managing water risks. Water is a local issue, but addressing water resource management challenges requires global solidarity as well as regional, national and local actions.


Background on the Partnership

Since 2007, The Coca-Cola Company and WWF have worked together to conserve and protect freshwater resources around the world and improve the efficiency of Coca-Cola’s operations. To date, the partnership has led to major conservation gains, including improving the ecological health of seven of the world’s most important freshwater basins across five continents, helping improve the Coca-Cola system’s water efficiency by more than 20 percent, working to prevent 5 million metric tons of CO2 emissions across Coca-Cola’s global manufacturing operations, and promoting more sustainable agricultural practices in the company’s supply chain.

Because water is essential to nature, communities and business, we have renewed our collaboration through 2020 to build on our progress and achieve even greater impact by helping address the natural resource challenges that impact fresh water. For more information, please visit and




Tags And Categories