WWF and Kroger Encourage Small Changes for Big Impact on the Planet

The food we eat has an interconnected story to tell, more than just what our taste buds enjoy. From production to distribution to preparation and beyond, our food goes on a journey with potential environmental impacts along the way. Long before food ends up on our plates, the production of it uses 40% of all habitable land, accounts for 70% of water use and is responsible for over a quarter of greenhouse gas emissions, according to WWF’s 2024 Living Planet Report.

The good news is that the transformation of our food systems is possible. Focusing production on nature-positive solutions can help provide enough food for everyone, while reducing the impacts to nature and the wildlife that depend on healthy ecosystems. From governments to corporations, and even individuals - we all have a role to play. WWF’s collaboration with Kroger is an example of how companies can contribute to the health of our planet by supporting meaningful conservation efforts that benefit both nature and business.

For fifteen years, WWF and Kroger have been working together to advance environmental sustainability on issues such as seafood sustainability and food waste. Because Kroger believes it’s important to protect our food systems to produce healthy food for all. As part of their annual Earth Month efforts, Kroger is implementing a fundraising campaign. From April 1 through April 30, 2025, Kroger customers can round up their checkout purchase amounts to the nearest dollar to support WWF conservation programs. Kroger’s Zero Hunger | Zero Waste Foundation will then match customer donations up to $50,000, with all proceeds going directly to WWF, benefiting communities across the country and around the world through conservation projects.

Sources of food waste in America, WWF-US

Beyond the food production level, individuals can play an important role too – and small changes add up. Nearly 40% of food in America goes uneaten, and households represent almost half of that waste. The annual impact of food waste in the United States is like every household discarding $1,500. But Earth Month is a great time to make changes that contribute to the health of our planet – and you can start in your own kitchen. Reduce food waste by planning ahead and buying only what you need, getting creative with your leftovers so you want to use them and using your freezer to keep food edible longer.

Producing and sourcing food responsibly is critical alongside efforts to reduce food waste as we help preserve the delicate balance of our ecosystems and support the natural habitats and communities and wildlife that depend on them.