World Wildlife Fund Sustainability Works

filtered by category: Forests

  • Date: 11 March 2020
  • Author: Lisa Frank

At Lisa Frank Inc, nature is one of our greatest inspirations, which shouldn't come as a surprise to anyone. We produce art filled with adorable creatures and vivid colors to celebrate animals and wildlife. There's a special feeling of joy and awe that fills you up when you think of the majestic creatures that roam our planet. That feeling is what Lisa Frank always tries to capture with our designs.

For animal lovers, including so many of the Lisa Frank fans and followers, the past several months have been incredibly tough. The wildfires in Australia were so widespread and so devastating. The terrible toll these fires have taken on people, animals, and nature, is almost too much to bear. But even in the face of something so horrible, we can't give in to feelings of hopelessness. While most of us may not be firefighters or environmental scientists, every single one of us can do something to help.

In Lisa Frank's case, that means using the power of our designs and the reach of our business to raise funds for World Wildlife Fund to help with restoration and recovery efforts in Australia. We also want to give the Lisa Frank audience, especially our youngest fans, an easy way they can contribute and help make a difference.

To support this important cause, we issued a collection called, "I heart; Koalas." It's a design in classic Lisa Frank style, full of whimsy, color, and joy. While our motivations for starting this campaign are heartbreaking, we deliberately wanted to use an image that would give our fans that same warm, fuzzy Lisa Frank feeling. Our design reminds people why they care about wildlife, sparking them to contribute to the effort out of joy, love, and hope, not out of fear or sadness.

While the reality for wildlife on our planet isn't always sunshine and rainbows, it's so important that we continue to celebrate the love we have for nature, focusing on what we can save and restore, rather than what we've lost. This attitude is shared by World Wildlife Fund, which is why we're so excited to support them through this project. We want Lisa Frank's fans to know that there's a role for everyone to help, both with the recovery effort in Australia and with conservation around the world. Any individual -- and any business, including ours -- can do their part. And together by showing how much we care about wildlife, each of our efforts can add up to something incredible.

  • Date: 30 January 2020
  • Author: Erin Knight

Right now, tropical forest regions are under immense pressure to provide services for people and wildlife. Balancing competing demands for land use is a challenging undertaking that requires dedication and buy-in from a variety of stakeholders and local actors. To encourage and accelerate forest restoration efforts, several global initiatives have been developed, such as the African Forest Landscape Restoration Initiative (AFR100), the Bonn Challenge, Initiative 20x20, and most recently, the UN's Decade on Ecosystem Restoration.

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  • Date: 09 January 2020
  • Author: Jason Clay

The Markets Institute at WWF identifies global issues and emerging trends around the most pressing challenges of our time to help us all learn and shift faster. As always, we'll be tracking a wide variety of food and soft commodity issues, trends, and tools as we move into 2020, dubbed the super-year for the environment. We know we will see more political volatility and financial crises, and the impacts of climate change to not only be felt more deeply but also recognized for what they are—a ticking time bomb for the future so long as they are not addressed. Here are just a few of the other issues, trends and tools we will be tracking this year:

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  • Date: 08 November 2019

WWF and HP recently announced an ambitious new partnership to help restore, protect and improve the management of global forests, starting with nearly 200,000 acres in Brazil and China. We caught up with Anneliese Olson, Vice President, Global Head of Print Category at HP to discuss the new partnership and HP’s vision for forest conservation.

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  • Date: 03 June 2019
  • Author: James Snider, Vice President of Science, Research and Innovation, WWF Canada & Annika Terrana, Senior Program Officer of Responsible Forestry and Trade, WWF US

For the last century, the vast majority (80 percent) of the softwood lumber produced in Canada has been imported to the United States. These forest products are used to build homes and make paper products. The demand for wood products is increasing rapidly around the world—and could triple by 2050.

This week—after seven years of rigorous debate, deliberation, consultation and trials—the Forest Stewardship Council (FSC) in Canada rolled out a new national forest management standard that sets a high bar for forestry practices around the world.

This new standard holds the opportunity to show the world how 21st century forestry can provide meaningful solutions for collaborative, equitable and sustainable management of our forests.

The new FSC-Canada standard features three key elements:

  • Woodland caribou: Caribou are both an indicator and an umbrella species, meaning they signify the health of the forest and support other plant and animal wildlife. Caribou are also an essential resource for indigenous peoples. Numbers have dropped for many herds and actions to improve conditions for caribou must be prioritized. FSC now includes requirements to directly support caribou habitat and avoid harvest in breeding or migration areas.
  • Free, Prior, and Informed Consent: Over 1.6 million indigenous Canadians live in or near forests. The new FSC Canada standard introduces formal requirements to pro-actively design policies that recognize the rights of indigenous peoples to protect their culture, livelihood and lands, including language that is consistent with the legal definition under the UN Declaration on the Rights of Indigenous Peoples.
  • Landscape-level management: The impacts of large-scale land use exist beyond a concession’s immediate boundaries. Landscape-level management is needed to maintain, enhance and restore ecosystem services. The new standard includes requirements to minimize and avoid landscape disturbance, like aligning forestry activities with other industrial activities and protection of waterways.

What’s at stake for Canada’s boreal forest

Canada’s boreal forest—a broad swath of northern forest stretching from the Pacific to Atlantic oceans—is home to more than 2.5 million people and over 600 indigenous communities. It, too, is a key driver of the Canadian economy, contributing up to 200,000 jobs. Timber from the boreal forest is a primary export to the United States and around the world.

The Canadian boreal forest is also home to woodland caribou, which is among the most iconic species of conservation concern in the country. It is one of the few large mammals with populations found across nearly every province and territory, amounting to a truly national species, as memorialized for more than 80 years on the 25-cent coin. The boreal populations of woodland caribou have also become a microcosm of debate on how conservation for at-risk species should occur in the country.

In short, the plight of woodland caribou illustrates the immense challenge of reconciling the growing demand for wood products, the tremendous importance of forests for wildlife and the important role the forests play as carbon sinks, the loss of which accelerates the climate crisis.

New standard is a global model

Canada is not alone in addressing these critically important issues, but in many ways is first in advancing practical solutions with potential to influence other high-forest cover countries, such as Indonesia and the Democratic Republic of Congo, that are grappling with similar challenges.

Credible certification standards can help ensure working forests are managed well. And among the certifications, FSC is the gold standard because of its inclusive governance model that equally weights economic, environmental, social and indigenous representation, as well as its performance-based standards that manage for natural forest conditions and preservation of ecosystem services.

Finding solutions is complex and requires leadership. Indigenous rights-holders and the stakeholders of Canada’s vast forests have shown us a new bar for how to be better stewards of our planet, support a stable climate, and ensure healthy forests for woodland caribou. Now it's up to us as forest-users to implement it, and consumers to ask for it. Sign the Pledge.

  • Date: 07 November 2018
  • Author: Lloyd Gamble & Akiva Fishman

Walmart and Unilever are changing the way we think about saving the world’s forests and mitigating climate change.

How? Walmart is teaming up with its vast network of suppliers, including Unilever, in a novel approach to tackle deforestation. If successful, this will keep massive quantities of carbon locked away in healthy forests rather than released to the atmosphere when forests are felled. Kathleen McLaughlin, Walmart’s Chief Sustainability Officer, made this exciting announcement at the Global Climate Action Summit in September.

To understand how big a deal this is, let’s take a step back. When Walmart launched Project Gigaton two years ago, it encouraged its suppliers to use voluntary sustainability standards, such as the Forest Stewardship Council or Roundtable for Responsible Palm Oil (RSPO), to ensure that their purchases do not drive deforestation but, instead, contribute to the project’s overall goal of avoiding one billion tons of carbon emissions before 2030. These standards effectively pair consumer demand for responsibly-produced goods with farmers and producers who demonstrate good management practices. However, global deforestation is proving to be a daunting challenge that requires even greater effort and innovation to move the needle at scale and across entire landscapes.

And that’s where Walmart’s announcement comes in.

The company will launch a platform to mobilize its suppliers to support locally-led, multi-stakeholder initiatives that are tackling deforestation in key commodity-producing regions where they purchase soy, beef, palm oil and timber. These “jurisdictional approaches” align producers, local governments, global companies, and others within a single geography around a shared vision for balancing production, protection and restoration, and inclusion of local communities. Partnerships like these can combine the policymaking power of governments with the market pull of major corporations to overcome challenges that no one entity could take on alone.

The potential benefits for global forests and climate are enormous. For example, 38 states and provinces (also known as “jurisdictions”) make up the Governors’ Climate and Forest Task Force, which works to advance jurisdictional approaches that promote economic development while reducing deforestation. If successful, jurisdictional approaches in these 38 places alone could avoid over 500 million tons of carbon emissions each year through 2030.

The rubber will meet the road where Walmart and its suppliers support place-based solutions in important sourcing regions. We already have a great example of that. On the heels of Walmart’s announcement, Unilever announced that it will be the first supplier to support a jurisdictional initiative using this new platform. Speaking at the climate summit, Unilever’s Chief Sustainability Officer, Jeff Seabright, declared the company’s commitment to support restoration of two critical wildlife corridors and two riparian reserves in the state of Sabah, Malaysia, as well as to support growers in achieving both the State’s policy commitment of MSPO certification and RSPO certification of 60,000 hectares of palm oil. These activities demonstrate Unilever’s continued commitment to jurisdictional approaches and will be an important contribution to the State’s goal of bringing 100 percent of its palm oil production in line with MSPO and the RSPO standards by 2025, complementing the actions that other stakeholders are taking in the landscape.

With Walmart using this new platform to forge connections between suppliers and key forested jurisdictions, more partnerships can be anticipated around the corner to help tackle the diverse challenges of commodity-driven deforestation in different regions.

WWF, Conservation International, Environmental Defense Fund and The Nature Conservancy will team with Walmart and its suppliers to facilitate these connections and advise on how best to engage in each geography along the way. It will be an exciting journey. And one that is desperately needed right now if we want to save the world’s forests.

  • Date: 10 October 2018

It’s no secret that as the world’s population continues to rise, so does our demand on its resources. Between growing incomes and the need to feed more people, the rate of consumption will continue to far outpace the systems necessary to manage this consumption. Because our waste systems simply can’t keep up, uncollected or leaked waste will continue to wreak havoc on the environment. Litter doesn’t just affect the beauty of our environment – it affects the health of ecosystems, biodiversity, and humans alike.

At World Wildlife Fund (WWF) we work to stop the flow of waste into nature, but we realize that changes are needed earlier in the material management system to eliminate the potential for massive downstream effects even before they become an issue. We need to develop innovative solutions that work to improve the entire system from the earliest stages of product development.

WWF’s Cascading Materials Vision is the foundation for what a holistic material management solution looks like. We’ve recently joined the NextGen Cup Consortium, led by Closed Loop Partners’ Center for the Circular Economy and in cooperation with founding partners Starbucks and McDonalds, to help bring part of this vision to life through a multi-year initiative.

Launching this week is the Consortium’s inaugural initiative, the NextGen Cup Challenge, which will seek to transform one of the most recognizable single-use items: the paper cup. The challenge, managed by OpenIDEO, aims to catalyze ideation and action leading to the adoption of a new, sustainable, single-use cup that can be recycled or composted on a global scale. 

The challenge will analyze the cup as part of the larger system it fits into and designers will strive to create a new fiber cup that is one part of a more sustainable global waste management strategy.

While single-use cups are only part of our waste problem, this challenge is the Consortium’s first step in revolutionizing the recovery of materials in the packaging industry.

Why is this challenge necessary?

Most paper cups distributed today are sent to a landfill. Therefore, a critical piece of the challenge is designing a cup that can be recovered at the highest scale globally and across a range of regions that have different infrastructure systems. Ultimately the greenest cup is the one you bring with you, but until this practice becomes a cultural norm, we need to make sure our fast-moving consumer cups have minimal environmental impacts.

We produce over 250 billion paper cups each year. While these cups must always meet health and safety standards and be convenient, lightweight, printable, durable, and functional across a wide range of temperatures, there has never been enough pressure to source and produce these cups in a sustainable way. This challenge is necessary because the current cup is created and used on such a large scale that it has enormous waste management impacts. In addition, we are wasting valuable resources that could be given new life and we are constantly demanding virgin materials to produce more cups.

Technically, traditional paper cups (as well as almost anything), can be recycled if broken down physically or chemically. However, for recycling to actually occur on a meaningful scale, there must be value for the recovered material. The economics of recovery must be such that the value of the re-processed material is still higher than the costs of re-processing. In addition, there needs to be a large enough volume of the specific material to make it profitable. Therefore, the more uniformity in sustainable packaging materials, the easier it will be for a global system to recapture the value of the material.

Why is WWF involved?

Progress towards a global system of material recovery is exceptionally difficult due to the scale of the issue and the number of stakeholders that must be involved to achieve meaningful results. WWF not only recognizes the scale of this problem but also the enormous potential for positive change. As the world population grows, so does demand for goods and packaging and our natural resources suffer. Items such as paper cups are thrown away every day without regard to their potential value in a circular economy. Recovering materials such as single-use fiber cups means taking advantage of an opportunity to do more with less.

WWF serves as an advisory partner on the NextGen Cup Challenge because we look at environmental issues from a broad and comprehensive lens. WWF will provide guidance throughout the competition to ensure that as one environmental issue is being solved, others are not created. WWF’S ability to recognize and evaluate tradeoffs will help inform decisions made by the NextGen Cup Consortium and the team at WWF is already at work helping establish the criteria for a successful and sustainable fiber cup.

Join the challenge! Here’s how:

The NextGen Cup Challenge will officially launch on October 9 when entrepreneurs, designers, and companies are encouraged to submit proposals. Several phases, including reviews and refinement, will occur before the top ideas are announced in February 2019.

Moving Forward

The NextGen Consortium is actively looking to partner with other companies, as they recognize that increased support from other partners will trigger market signals that reverberate throughout the entire value chain. The paper cup is one of those challenging single use items whose re-design for recovery can open the door for wide-scale recovery of other single-use packaging. We know that the global solution to material waste will not be successful through individual attempts at solutions. We must collaborate on a systems approach to maximize our collective potential for success. We believe that, by inviting the full suite of actors to the table, the NextGen Consortium is talking strides towards a promising solution to single-use material waste.

To stay informed as the NextGen Cup challenge progresses, check out https://nextgenconsortium.com

  • Date: 13 September 2018
  • Author: Steve Easterbrook, CEO, McDonald's and Carter Roberts, President & CEO, World Wildlife Fund

With each passing day, the world awakens to growing evidence that investing in sustainable business practices, clean energy and climate-smart agriculture isn’t just best for the planet – it’s good for companies and consumers.

This week, the Global Climate Action Summit – the first-ever global summit focused on non-federal climate leadership – kicks off in San Francisco. The Summit will bring business leaders together with mayors, governors and others from across the globe to share knowledge and chart a new path for climate ambition.

For businesses, this means committing to ambitious climate targets and crafting concrete plans to meet them. Earlier this year McDonald’s became the first global restaurant company to adopt a science-based climate target, which aims to prevent an estimated 150 million metric tons of carbon from entering the atmosphere by 2030. Science based targets help companies identify how much and how quickly they need to reduce greenhouse gas emissions to align with the Paris Agreement’s goal of keeping the increase in average global temperatures below 2° Celsius (3.56° Fahrenheit). More than 125 companies have already adopted them, and more than 335 have committed to do so. But many more have yet to sign on.

The world’s largest companies can help lead the way. By becoming early adopters, they can help shift entire industries toward more sustainable practices and drive results on a scale that matters. 

McDonalds letter

As printed in the San Francisco Chronicle, Sept. 13 2018

Of course, setting targets is one thing. Meeting them is another. Strategies to meet climate targets will vary from sector to sector, but two in particular present exciting opportunities: shifting to renewable energy sources and adopting smarter land-use policies.

Large companies can leverage their collective buying power to directly purchase renewable energy to power their operations. Or, if they purchase electricity through a local utility, they can demand that their utility offer more renewable energy options. For example, there are over 20 special utility renewable energy options across 15 states, with large companies playing a big role in helping develop many of them. By driving a transformation of the electricity system, companies can help promote and scale renewable energy sources, all while reaping considerable savings and growing jobs.

How companies and their suppliers use land presents an effective and relatively untapped solution to climate change. From global food production and consumption, to forest management and infrastructure development, these practices produce 12 billion tons of emissions globally each year – greater than the emissions from cars, planes, trains, trucks and ships combined. But a new approach to land use that focuses on long term sustainability and growth instead of immediate, short-term returns can achieve 30 percent of the emissions reductions needed to fulfill the Paris Agreement. For example, companies can promote climate-friendly agricultural practices like cover crops and no-till farming. And they can help address supply chain impacts on deforestation.

Hundreds of companies like McDonald’s – along with the cities, states, regions and countries where they operate – have already begun to implement these solutions, and many others. More than 3,000 of these climate leaders have committed to helping America, and beyond, fulfill its pledges under the Paris Agreement as part of the We Are Still In coalition. Collectively, we represent half of American citizens and about half of the country’s total economic output.

The Global Climate Action Summit provides business leaders and others with the opportunity to learn from one another and commit to more aggressive goals. We urge business leaders around the world to join the move toward science-based climate targets, and to embrace renewable energy and land use solutions that will help them meet those targets. Together, we can strengthen our environment and foster a safe, sustainable planet for future generations. 

_______________________________________________________________________________________________________

This was originally published as an open letter in the San Francisco Chronicle.

  • Date: 10 September 2018
  • Author: Martha Stevenson and Linda Walker of WWF's Forest Team

Walmart’s Project Gigaton is a supplier-focused initiative to prevent one gigaton of greenhouse gas emissions across their global supply chain over 15 years (2015-2030). Project Gigaton aims to inspire suppliers to reduce emissions across their own operations and supply chains.

There are six pillars of Project Gigaton through which suppliers can reduce emissions: energy, agriculture, forests, packaging, waste, and product use. World Wildlife Fund works with Walmart on several of these pillars to help suppliers reach their targets. In this blog, Martha Stevenson, Director of Forest Strategy and Research, and Linda Walker, Director of Responsible Forestry and Trade, share why the forests pillar is so important to Project Gigaton.

What’s the connection between forests, corporate supply chains, and GHG emissions? 

Forests can be both a source and a sink of GHG emissions in a company’s supply chain.

Globally, land use change contributes 12 percent of emissions.  Much of that comes from deforestation, driven largely by forest clearing and subsequent burning to expand agricultural production, particularly in tropical regions to produce commodities like beef, soy, palm oil and pulp.

Forest degradation is another source of emissions, which occur largely from illegal or unsustainable forest management practices, including things like “high-grading” (cutting only the highest value trees of a few species) and careless harvesting, which can damage soils and streams. These practices degrade the forests’ ability to provide water filtration, wildlife habitat and carbon storage.  

Forests also sequester carbon emissions – meaning they suck carbon back out of the atmosphere as they grow and store it in the trees. In fact, trees are one of the best large scale “technologies” that can do this in the world today. Project Gigaton includes opportunities for companies to support forest restoration and harness tree regrowth for climate benefits. Healthy forests not only absorb carbon and help slow climate change, but they also provide for the livelihoods of the 1.6 billion people who depend on them every day.

If a supplier has already set an emissions reduction goal what is the value of joining Project Gigaton?

We are entering a phase of collaboration in the forest, food and land sector that is essential to moving the needle on land sector emissions reductions. There are hundreds of companies who have goals to avoid deforestation and forest degradation and who are working in and across their supply chains to achieve those goals – but they are hitting barriers. By joining Project Gigaton, suppliers will obtain support in accomplishing their land sector avoided deforestation and climate goals. The corporate sector can be incredibly powerful in making change – particularly when working together with governments, local interest groups and local producers in forested landscapes. For companies who have not yet been active in climate conversations but have been watching and wanting to get involved, joining Project Gigaton is an opportunity to dive in and test out some new approaches in projects like restoration initiatives.

What support do companies get from Project Gigaton?

When companies join Project Gigaton, they are provided access to resources that can help companies advance their goals – from linking up with certified products to finding new verification and validation tools. Companies are also able to tap into collective efforts we’re calling landscape and jurisdictional approaches – where they can work together in a landscape to help advance goals to stop deforestation or support restoration projects together with governments and local groups. Within Project Gigaton there are built-in supports and pre-vetted opportunities, so companies don’t have to go out and start those relationships on their own.

If a supplier is considering joining and making a commitment under the energy pillar, should they also be considering the other pillars? What’s the value in signing up across the platform?

What pillars a company joins through Project Gigaton really depends on what type of company it is and where emissions occur in the supply chain. For example, for a food, forest or land-intensive supply chain, companies should look at the agricultural, forest, and waste pillars. But most importantly, companies sign up in the places that are meaningful for them and get the tools and resources they need to succeed.

Who's an example of a supplier that is really leading the way on forests?

Companies who publish strong sourcing policies and goals, report transparently on progress, engage collaboratively with suppliers on solutions and seek opportunities to protect or restore forested landscapes outside of near-term supply chain needs, are leading the way.  Kimberly-Clark, who manufactures brands like Kleenex and Cottonelle, is an excellent example, including through an innovative campaign to engage consumers about responsible forestry and its support for long-term protection of working forests in the Southeastern US.

This blog is part of a series. Please see our Project Gigaton Q&A on food waste here and on agriculture here. You can join Project Gigaton by submitting your own emissions target, or by submitting goals that fall in one or more of the six pillars. Links to join can be found at: www.walmartsustainabilityhub.com/project-gigaton

  • Date: 27 April 2018
  • Author: Tess Lindsey Woodford, Redding, California

The kids are coming this weekend and I need to get out shopping.  Its been a tough week and, honestly, the last thing I want to do is shop.  In fact, I have taken to buying more online lately, not just for convenience sake, but also because of the wider selection of products I can choose from.  And these days, convenience seems to be everything, right? 

But the little voice inside my head always nudges me to shop local first and patronize the independent merchants whenever possible.  See, I’m like most consumers, I want the best price, to choose the best product from the largest selection, and still appease that part of my conscience that tells me to do the right thing.  I’ve always held the opinion that, while many things are out of my control, what I purchase, how I purchase, what I bring into my home, and put into my body, are made up of the choices that I make.   I want those choices to align with my value system for good health and what’s important to me.  And what’s important to me?   My children, grandchildren and their future here on Mother Earth. My family’s future is enough to keep me up at night. And it’s important enough to me to make me stop and shop more wisely and take the time to investigate the products I am looking to purchase. 

Social media sees to it that we are inundated with a lot of different claims, and sometimes it’s difficult to maneuver through the claims and know what’s factual.  We all know that saying it, or reading it, doesn’t necessarily make it so.  So, I do my research and work to make responsible choices and lead by example.  I take my own bottle with me instead of adding another plastic container to the landfills.  I recycle. I try to buy second-hand.  I shop supermarkets that offer organic options.  But there's one label that has made my decision making easier, the Forest Stewardship Council® (FSC®) label . My research has told me that FSC’s existence is to assure me that these products and manufacturers are adhering to the standards that are important to me.  Whether its paper goods, lumber products, furniture or household goods, I don’t have to second guess and that appeases the little nudging voice inside my head.

I’m from a small town, and FSC choices aren’t always available to me.  I ask, and if not available, I reach further.   But the more I ask and consistently purchase locally, the more the retailers adhere to consumer demands.  I’m not going to wait for the politicians, I am going to effect change where I live, and for whom I love.  I do what I can and what is within my own reach.  It’s not a noisy and pushy campaign, but rather a quiet and personal selection.  I’m far from perfect.  I don’t drive an electric car, I don’t have solar panels on my house. But each day, I will continue to do my best within my means to make choices and buy products that work in harmony with the Earth.  Because if everyone does, things change.  And that’s a fact.

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