World Wildlife Fund Sustainability Works

Better business for a better Earth

At World Wildlife Fund, we believe deeply in the private sector’s ability to drive positive environmental change. WWF Sustainability Works is a forum for discussion around strategies, commitments, technologies and more that will help businesses achieve conservation goals that are good for the planet and their bottom lines. Follow WWF Sustainability Works on twitter at @WWFBetterBiz.

filtered by category: Supply Chain Management

  • Date: 05 August 2015

The green Forest Stewardship Council (FSC) logo on a product means the most responsible forest management practices were used to make the product. Smaller trees were not harmed when harvesting larger trees, the rights of people living in or near the forest were respected, wildlife habitat was not degraded, and more.

Many forest operators know this or are learning about it. That’s huge progress. But taking action to get the FSC certification is another story. Often, they think the cost of FSC will have a negative impact on their bottom line.

A WWF study published today dispels this belief.

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  • Date: 24 July 2015
  • Author: David McLaughlin, Vice President, Sustainable Food, World Wildlife Fund

Since 2008, we have seen two global food price shocks—the result of disruptions to supply and demand driven by drought, unusual weather,and increased consumption. These events have highlighted the interconnected natureof the global food system as well as its fragility in the face of volatile weather patterns, constraints on natural resources in traditional growing regions, and our ability to meet increased demand. These crises are playing out in places such as California and Brazil, where demands for energy and water, agriculture, and urban populations are in stiff competition. And as we look ahead 20 years with these events in mind, we’re confronted with a few key questions: Are today’s breadbaskets going to be tomorrow’s? Do we have the natural resources base to maintain food production in these regions? And if not what are the alternatives?

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  • Date: 22 March 2015
  • Author: Imakando Sinyama, WWF Zambia

WWF and Sedex released a brief for World Water Day examining corporate water risks, and of the many important take-aways, the one that sticks with me most is this: Even if a business is highly water efficient or uses a relatively small amount of water, they may still be at risk.

This is counter-intuitive in the extreme, and clearly it is a message that hasn’t sunk in with most suppliers. To help get your head around this, let’s take a look at a very specific example: the Kafue Flats.

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  • Date: 16 March 2015

On March 3, a group of stakeholders from producers and processers, to retailers and packers, and NGO’s, including World Wildlife Fund, launched the U.S. Roundtable for Sustainable Beef. We sat down with Wayne Fahsholtz, past president and CEO of Padlock Ranch in Wyoming, and founder of AgWin Group, a ranch management consulting service, to talk with him about the role the ranching community plays in the production of sustainable beef.

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  • Date: 12 March 2015

The time has finally come to bring the global seafood business into the 21st Century.

Today, wild-caught seafood – one of the most highly traded food commodities – moves from producers to consumers through a supply chain that is global, diffuse, complex, and in most cases highly opaque.

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  • Date: 12 February 2015
  • Author: Erin Simon, WWF

On Feb. 6, the Woodrow Wilson Center hosted a roundtable, “Innovative Partnerships to Improve China's Meat Supply Chains.” Speakers discussed how industry, policymakers, and NGOs can support the modernization of China's meat supply chains to ensure domestic and global food safety. As a part of that event, Erin Simon from World Wildlife Fund shared with the panel an innovative partnership between WWF and packaging company, Sealed Air, to minimize the environmental footprint of poultry, and to implement best practices for better food safety, sustainable packaging, storage, and retail distribution of poultry products in China.

See our new infographic for more information about the global effect of China's poultry industry (PDF).

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  • Date: 16 December 2014

With a family history in farming that spans more than 90 years, the McCartys knew a major change was needed to brace for volatile milk pricing and water scarcity. With ingenuity and a creative approach, the McCartys run three full-scale dairy operations producing 60,000 gallons of milk each day, as well as a condensed milk processing plant in partnership with The Dannon Company, Inc., that extracts 39,000 gallons of water from the milk before it is transported each day.

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  • Date: 04 November 2014

With a sustainability mindset from day one, Joseph Gallo Farms aims to maximize the operational efficiencies of its business while working toward a goal of zero emissions and zero waste.

Joseph Gallo founded his namesake business more than 65 years ago, pioneering the art of sustainable cheesemaking.

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  • Date: 23 October 2014

We recently sat down with Bob Langert, McDonald's vice president of sustainability, to learn more about how environmental stewardship is playing a part in the company's decision making.



Bob Langert, vice president of sustainability, McDonald's

What does sustainability mean to McDonald’s?

For McDonald’s, sustainability is all about creating shared value – for our business and the world in which we operate. We truly believe that we can grow our business by making a positive difference.

We now have a bold 2020 Framework that is guiding our work, centered on Five Pillars: Food, Sourcing, People, Community and Planet. We’ve developed measurable, forward-looking goals in areas like energy efficiency that prove the linkage between good business and good sustainability. For example, we are aiming to reduce our energy usage in company-owned restaurants by 20% by 2020. It is our #1 environmental impact for both company-owned and franchised restaurant operations, reducing our carbon footprint and our annual energy bill, estimated at over $2 billion.

Sustainability also means living Our Values every day, and making decisions based on these values. Doing the right thing has, and always will be a critical part of who we are as a company.

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  • Date: 16 October 2014
  • Author: Amy Smith

Domtar Corporation recently reached a major milestone: selling its five millionth ton of Forest Stewardship Council® (FSC®) certified uncoated fine paper. This is a first for the North American market and marks an important step in Domtar’s larger goal of 100 percent FSC certified sourcing.

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