Water is a vital element of life and one of the world’s most precious resources. However, with risks such as climate change, population growth, and changing consumption patterns, water is under threat. In fact, freshwater species are declining by 83%, faster than terrestrial or marine species. Humans are also at risk, with 1.1 billion people worldwide lacking access to water. By 2025, two-thirds of the world’s population may face water shortages.
Building resilient communities and ecosystems is a crucial step in the fight against the water crisis and climate change, something that the WWF and The Coca-Cola Company partnership is working toward. Across the world, the partnership has identified priority freshwater basins and collaborated with governments, local communities, and other businesses to ensure the long-term protection and sustainable management of freshwater resources. Coca-Cola’s charitable arm, The Coca-Cola Foundation, has also supported work in this area.
One example of this can be found in the partnership’s work along the Yangtze River in China.