World Wildlife Fund Sustainability Works

Better business for a better Earth

At World Wildlife Fund, we believe deeply in the private sector’s ability to drive positive environmental change. WWF Sustainability Works is a forum for discussion around strategies, commitments, technologies and more that will help businesses achieve conservation goals that are good for the planet and their bottom lines. Follow WWF Sustainability Works on twitter at @WWFBetterBiz.

filtered by category: Sustainable Business

  • Date: 01 May 2023
  • Author: Sam Wildman, Sr. Program Officer – Sustainable Protein Systems, WWF

Over the past year, I’ve been lucky to collaborate with many American Feed Industry Association and Institute for Feed Education and Research staff and members, forging the first-ever partnership between our organizations. The goal was to elevate a vision that feed and animal nutrition can be a critical lever in providing sustainable solutions to food systems.

World Wildlife Fund’s mission is to build a future in which people live in harmony with nature. That includes making sure there is enough food for a growing population, while protecting our planet’s critical natural resources like water, forests, and clean air. The feed industry, with its global influence, has unique potential to help build that sustainable future.

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  • Date: 06 April 2023
  • Author: Lindsay Petelinkar, Senior Corporate Sustainability Analyst for Lowe’s

Taking a moment to stop and reflect on my career journey has been uplifting. How did I get here?

As a Senior Corporate Sustainability Analyst for Lowe’s, the majority of my daily focus pertains to forestry and responsible wood sourcing. Within my role, I am also able to work collaboratively on other sustainability-focused projects. This job is a dream come true for me as a passionate environmentalist and it’s also an incredible learning opportunity for an early-career professional. In my role, I’m able to harness my passion for the environment to execute projects that support our mission to help Lowe’s customers live more sustainably at home and that inspire tangible change in a corporate setting.

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  • Date: 20 March 2023
  • Author: Sheila Bonini, Senior Vice President, Private Sector Engagement

It’s not a shocking revelation to say that water is the lifeblood of business. We know that every industry—indeed every company, organization, and person on Earth—needs clean and ample freshwater to survive. It’s such an obvious fact that we take it for granted and forget. For many of us, it’s difficult and frightening to even imagine a world in which we no longer have access to the water we need. Maybe this is why water stewardship never seems to get the attention it deserves. But we no longer have that luxury.

This week, the United Nations hosts the 2023 Water Conference, the first in nearly 50 years. All of us at WWF are thrilled to see water take center stage in a global platform. And I’m personally so excited to see the enthusiastic engagement, participation, and support from so many of the world’s leading companies. The reason for this goes beyond an altruistic notion to save the planet—though of course we admire and encourage that; it’s about making sure their business stays in business.

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  • Date: 09 March 2023
  • Author: Katherine Devine, WWF and Sandra Vijn, Kipster

WWF has written previously about turning food waste into animal feed, finding that 14.7 million tons in the US could be safely used for animal feed rather than go to landfills. A new WWF paper highlighting Netherlands-based egg company Kipster’s US expansion goes a step further, arguing that we should consider relabeling “food waste” to “surplus food.”

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  • Date: 02 March 2023

For our Rising Stars series, we're featuring the next generation of leaders who are working toward a more sustainable world. We recently spoke with Ashley Kuhn, Senior Director, Nature & Biodiversity at Procter & Gamble to learn about her role, what she finds most challenging and rewarding, and her advice for those new to the field.

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  • Date: 01 March 2023
  • Author: Jenna Bailey and Cheron Carlson, WWF

Are you ready to become a sustainability changemaker?

In partnership with WWF and Intersectional Environmentalist, Starbucks is launching an updated sustainability course, Greener Apron, on the company’s open-source platform, Starbucks Global Academy.

Greener Apron gives Starbucks partners (employees) and anyone wanting to learn more the information and tools they need to learn about sustainability, leveraging examples from Starbucks’ sustainability initiatives, and how they can make small changes to make a big difference at work and in their communities. The goal of the course is for individuals to be empowered with a personal action plan to move forward in their sustainability journey.

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  • Date: 28 February 2023

Our oceans provide a range of goods and services, many of which depend on healthy ecosystems.

Global seafood production supports the livelihoods of more than 600 million people, and serves as the primary source of animal protein for approximately 3 billion people. Yet with only about 30 percent of the seafood sold today certified or rated as sustainable, and with more than 30 percent of the world’s fisheries currently over-exploited, unsustainable seafood production poses an immense threat – both to the ecological health of our oceans and to the socio-economic health of the people and companies that depend on them.

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  • Date: 27 February 2023

Water is a vital element of life and one of the world’s most precious resources. However, with risks such as climate change, population growth, and changing consumption patterns, water is under threat. In fact, freshwater species are declining by 83%, faster than terrestrial or marine species. Humans are also at risk, with 1.1 billion people worldwide lacking access to water. By 2025, two-thirds of the world’s population may face water shortages.

Building resilient communities and ecosystems is a crucial step in the fight against the water crisis and climate change, something that the WWF and The Coca-Cola Company partnership is working toward. Across the world, the partnership has identified priority freshwater basins and collaborated with governments, local communities, and other businesses to ensure the long-term protection and sustainable management of freshwater resources. Coca-Cola’s charitable arm, The Coca-Cola Foundation, has also supported work in this area.

One example of this can be found in the partnership’s work along the Yangtze River in China.

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  • Date: 16 February 2023
  • Author: Katherine Devine and Emily Moberg, WWF Markets Institute

The news is full of headlines about companies making commitments to reduce their greenhouse gas (GHG) emissions. Given the alarming pace of climate change and governments’ failure to slow it, companies’ contributions are vital to both the planet and their bottom lines. Companies have a stake in mitigation efforts as climate change presents a real risk to their operations and infrastructure. However, behind all of the ambitious goalsetting and initial progress lies a secret that’s ripe for exploitation: product-level GHG accounting is so fragmented and flexible that it’s incredibly difficult to hold companies and sectors accountable for emissions reductions. What’s more, because companies can choose which methodologies to use and companies in adjacent industries may choose different methodologies (think: beef and leather), some emissions are simply not being accounted for once we get to the end products.

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  • Date: 09 February 2023

As fans from all over the world head to Arizona this weekend for football’s big event, thousands of sustainability professionals won’t be far behind. Greenbiz23 – an annual event for sustainability leaders – kicks off on Tuesday, February 14. Once again, WWF experts from across the organization will lead discussions, provide insights, and connect with like-minded individuals, looking to achieve sustainability solutions at a scale and speed that matters.

If you’re participating in GreenBiz23, we invite you to join an event or session featuring WWF experts and of course come say “hello” during conference networking breaks. Here’s where you can find us:

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