World Wildlife Fund Sustainability Works

Better business for a better Earth

At World Wildlife Fund, we believe deeply in the private sector’s ability to drive positive environmental change. WWF Sustainability Works is a forum for discussion around strategies, commitments, technologies and more that will help businesses achieve conservation goals that are good for the planet and their bottom lines. Follow WWF Sustainability Works on twitter at @WWFBetterBiz.

  • Date: 29 September 2022
  • Author: Christine Black, The Coca-Cola Company & Mary Jo Snavely, WWF

In 2007, The Coca-Cola Company and World Wildlife Fund (WWF) teamed up to tackle the goal of helping ensure access to quality water for communities, nature and businesses around the world. Our work focused initially on securing 11 priority freshwater basins—from the Mesoamerican Reef in Central America and Yangtze River in China to the Danube River in Europe, Rio Conchos in Mexico and Umzimvubu River in South Africa—partnering in more than 50 countries with local cooperation across all Coca-Cola operating units worldwide. Together, we have helped improve water security in some of the world’s most water-stressed areas.

Recognizing the opportunity to do more for both our planet and communities, we expanded the scope of our collaboration to improve environmental performance across the global Coca-Cola supply chain. We launched projects to address critical global challenges: reimagining how Coca-Cola could source agricultural ingredients, reduce greenhouse gas emissions and transform its packaging to reduce plastic waste. What seemed like a novel experiment at the time evolved into the gold standard for corporate/NGO partnerships by catalyzing collective action with governments, local communities and other businesses.

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  • Date: 22 September 2022
  • Author: Erin Simon

We have always said that plastic pollution is a global issue, one that requires a global solution. Our atmospheres and oceans do not adhere to state lines, so neither can we as we work to address this growing environmental crisis. That’s why there is no better time than now – this week, during the 77th UN General Assembly, while heads of State from across the globe gather to debate the world’s most pressing issues – to launch our newest coalition.

On behalf of WWF and the Ellen MacArthur Foundation I am so excited to share our joint initiative: The Business Coalition for a Global Plastics Treaty. With 85 corporate endorsements of our vision statement, this coalition is raising ambition for corporate action and support for the upcoming Global Plastics Treaty.

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  • Date: 19 September 2022

The passage of the Inflation Reduction Act is a bold step towards rapidly reducing U.S. emissions and limiting global warming, at a time when we really need to make swift strides towards our climate goals. Although the legislation doesn’t go quite far enough, it remains the biggest investment that the United States has ever made in clean energy and decarbonizing our economy.

To rapidly decarbonize and halve U.S. emissions by 2030, which is the goal that allows us to limit global warming to 1.5 degrees Celsius, we need leadership at every level of the economy. Small and medium-sized businesses (SMEs), which represent a significant amount of job creation and economic activity in the U.S. are already taking steps to address climate change and build resilient business futures by reducing their emissions.

Alone, the impact of one small business appears minimal compared to the global climate challenge, especially next to the activity of the largest corporations and heaviest polluters. But together, SMEs make up 90% of businesses worldwide, affect the livelihoods of over two billion people, and drive innovation that reaches the biggest business leaders. That’s a force to be reckoned with.

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  • Date: 13 September 2022

WWF’s multi-stakeholder forum, Bioplastic Feedstock Alliance (BFA), works to help advance the responsible development of plant-based, or “biobased” plastics. In this interview series, we hear how members of the BFA are practically applying responsibly sourced biobased plastic as a strategy for circularity.

The LEGO Group’s Maria Rosenberger Petersen, Senior Environmental Sustainability Specialist, shares how and why her company is incorporating biobased plastic into their materials strategy.

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  • Date: 24 August 2022
  • Author: Clay Bolt

On a hot July day, I met up with Alexis Bonogofsky and Aaron Clausen of WWF’s Sustainable Ranching Initiative at Jeff and Marisa Sather’s ranch in northeastern Montana. Jeff and Marissa, a young ranching family who exemplify land stewardship, had recently signed up to participate in the One Square Foot initiative, a partnership between Air Wick and WWF, that will reseed 1 billion square feet (~23,000 acres) of previously disturbed grasslands and wildflower habitats in the Northern Great Plains.

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  • Date: 08 August 2022
  • Author: Tara Doyle, World Wildlife Fund

The concept of sustainability is steadily gaining traction in the public sphere, but discussions around this topic often fail to provide a clear definition of the term’s meaning. An activity is considered sustainable if it can be continued in the same way long into the future; in other words, if it’s able to be sustained. This topic is commonly associated with the environment, but there are actually three distinct principles of sustainability that address the environmental, economic, and social realms. The first principle has to do with the limits of our biosphere: we must not consume resources faster than they are naturally replenished. This principle can be deceptively simple. For instance, imagine a paper company that plants an equal number of trees as it harvests each year. Is their business model really sustainable if the trees take more than one year to grow? In this case, the company might selectively harvest trees within a managed forest, versus clearing an entire area.

A local partner of Forest Entrepreneurs Indigenous Peoples Project, a WWF-Peru program that aims to support indigenous communities in the development of sustainable ventures.

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  • Date: 04 August 2022
  • Author: Jesse Marcus, World Wildlife Fund

Global food production is a major driver of biodiversity loss around the world, primarily due to land conversion and degradation of critical ecosystems like tropical forests, grasslands, and wetlands.

Food production consumes over 70% of freshwater globally and is a major source of pollution. Global food systems are also impacting climate change, contributing over one-quarter of anthropogenic global greenhouse gas emissions annually—especially methane and nitrous oxide. Those food systems are in turn impacted by climate change, as they are vulnerable to the impacts of higher temperatures as well as more extreme and unpredictable weather events.

And that’s not all: dwindling natural resources, new infectious diseases, unstable markets, widening social and economic inequities—all these environmental and development challenges are at least in part a consequence of our broken food system.

I wanted to better understand how these challenges—and the solutions to them—all fit together, so I asked a diverse array of WWF experts to offer their unique perspectives on the food crisis.

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  • Date: 03 August 2022
  • Author: Sheila Bonini, Senior Vice President, Private Sector Engagement

The recent news of a deal on a Congressional budget reconciliation package that includes unprecedented federal investment focused on climate change and clean energy is an opportunity that cannot be missed.

To understand the urgency around addressing the climate crisis, look no further than the frequent and extreme storms and unprecedent heatwaves that we are experiencing this summer due in part to human-caused global warming. These past few months have been a window into the more dire impacts of climate change we can expect unless we limit warming to 1.5° C (2.7° F) according to a recent report by the United Nations.

Leading businesses are doing their part to address climate change by setting ambitious climate goals and tackling their own emissions. In fact, more than five dozen of the U.S. Fortune 500 companies have set climate goals approved by the Science Based Targets initiative (SBTi). These are great first steps towards the global goal of halving emissions by 2030, but we need leadership from Washington to incentivize clean energy investment and supply chain decarbonization to achieve climate mitigation at scale.

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  • Date: 28 July 2022

In our Behind the Scenes series, we speak to WWF staff to learn more about their work and what makes them tick. For today's post, we caught up with Daniel Buchner, an associate in WWF's General Counsel's office.

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  • Date: 21 July 2022

In our Behind the Scenes series, we speak to WWF staff to learn more about their work and what makes them tick. For today's post, we had a great chat with Shawn Walker, an Executive Assistant on WWF's Private Sector Engagement Team.

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