WWF envisions a world with No Plastic in Nature by 2030—a world where our resources are never wasted. We cannot meet this goal without the power of business. ReSource: Plastic, launched in 2019, leverages that power so we can work together to stop the flow of plastic into nature. In the activation hub’s first year we worked with five principal members—Keurig Dr Pepper, McDonald’s Corporation, Procter & Gamble, Starbucks, and The Coca-Cola Company—as well as thought partners The Ellen MacArthur Foundation and Ocean Conservancy to establish a baseline of plastic use, outlined in the Transparent 2020 report. We set out to understand how much plastic companies are using; what portion of it is recycled, virgin, or plant-based; and where this plastic ends up once disposed of—if it’s re-used, recycled, incinerated, landfilled, or ending up in nature.