World Wildlife Fund Sustainability Works

  • Date: 22 September 2021

September 22, 2021 marks the eleventh annual World Rhino Day: a global celebration of an animal whose future has long been uncertain.

At the beginning of the 20th century, an estimated 500,000 rhinos roamed Africa and Asia. By 1970, rhino numbers dropped to 70,000—and today, around 27,000 rhinos remain in the wild.

Very few rhinos are able to survive outside national parks, reserves, and community conservation areas, as they remain under threat from poaching for their horns and from significant habitat loss and degradation.

Within these protected areas, rangers play a critical role—and, at times, represent the last line of defense standing between a species’ survival and their extinction.

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  • Date: 09 September 2021

Every day, plastic pollution is flowing into our natural environment at an unprecedented rate, with at least one dump truck every minute entering our oceans alone. It’s time to turn off the tap, together. We need everyone—industry leaders, policymakers, and everyday consumers—to play a role in transforming the broken systems by fixing how we source, dispose of, recycle, and reuse the plastics we need in our daily lives. The more we can coordinate these large-scale actions together, the more impactful we’ll be.

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  • Date: 01 September 2021
  • Author: Stephanie Bradley, Director, Fisheries in Transition

History tells us that the best conservation tools in the world won’t make a bit of difference if people don’t know how to use them, and that makes education and training critical to protecting fish populations.

We’ve co-created a wide array of approaches to help the fishing industry transition to more environmentally sustainable practices and each approach requires something we often refer to as capacity building. In simpler terms, that’s making sure to invest in people who can put effective tools to use.

Now we’re making it easier for local stakeholders to learn how to use one of the most effective tools for ending overfishing and protecting the security of coastal communities dependent on fish resources.

Training comes before improvement
A fishery improvement project, or FIP, is a stepwise approach to improving fishing practices and management. These projects are taking place in every corner of the world, from small-scale efforts to large-scale projects. Right now, there are 157 FIPs around the world and World Wildlife Fund (WWF) is involved in 31 of them.

No matter the size, all FIPs follow the same approach—and it starts with learning.

WWF has reached more than 300 people as part of on-the-ground FIP training workshops that began in 2015. These seminars taught local stakeholders how to develop, implement, and monitor the progress of improvement projects. The sessions also include knowledge sharing on how best to communicate with and engage key partners, as well as how to develop funding strategies to support the financial needs of their projects.

We’ve been fortunate to have opportunities to hold these workshops in major fishing hubs—Asia-Pacific, Latin America, and the Caribbean—but training in-person is expensive, and it’s hard to accomplish with travel restrictions brought on by a global pandemic. That’s why we’ve invested in fostering virtual learning.

Reaching more people, faster

Even before the global health crisis, we started working with a group of partners to bring this training online. Now the knowledge and skills necessary to develop and implement FIPs are available to anyone, anywhere in the world.The program includes seven courses along with case studies to reinforce learning, a community forum space, and resources to help participants along the way—all available in both English and Spanish.

Since these projects leverage the power of the private sector’s purchasing power, this tool will help importers, processors, traders, and retailers too. We’ve heard from our partners in the seafood industry who plan to promote this tool as a cost-effective means for source fisheries to begin implementing improvement projects.

There’s no quick fix for unsustainable fishing. It takes a lot of work to implement a multi-stakeholder effort to address environmental challenges and promote responsible management practices in a fishery. But online training makes local capacity building faster and more efficient. That’s good for people, the planet, and the bottom line.

  • Date: 31 August 2021

WWF always leads with science when tackling the world’s most pressing environmental issues to protect both people and the planet. Often this is grounded in existing methods and tried-and-true best practices. But sometimes we come across a unique problem that requires an equally novel solution, and we rely on innovative and original research to fill that gap. The ReSource Footprint Tracker is one of the ways we’re paving the way to measure plastic pollution—and with a new report, we’re showing exactly how it works.

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  • Date: 25 August 2021

Every year, 11 million metric tonnes of plastic is leaked into the oceans. By 2050, there could be more plastic in the ocean than fish by weight. This issue is compounded by the fact that there is not a clear picture of where mismanaged plastic (plastic that ends up landfilled, littered, or leaked into nature) is ending up in the world, and in what quantities. Understanding where plastic is being mismanaged is crucial for mitigating leakage and informing intervention strategies. Unfortunately, national estimates of mismanaged plastic can vary significantly depending on the data sources and modelling approaches used.

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  • Date: 23 August 2021
  • Author: Sheila Bonini, Senior Vice President, Private Sector Engagement, WWF

Fourteen years ago, World Wildlife Fund and The Coca-Cola Company decided to embark on a great experiment: an environmental organization and a for-profit company joining forces to ensure access to quality water for communities, nature, and business around the globe. Our partnership scope has since expanded to include collaboration on additional issues critical to the health and well-being of our planet and its inhabitants, including climate, plastics, and agriculture.

What was novel in 2007 has now become the gold standard for corporate/NGO partnerships, and we’re incredibly proud for our part in proving just how successful this model can be. The launch of the Coca-Cola and WWF partnership has catalyzed global cooperation. Over the past 14 years we’ve worked together in 35 geographies spanning 50 countries, and across all nine of Coca-Cola’s operating units. The projects are as different as the landscapes and communities they serve. Examples include everything from restoring inactive farmland to wetlands in the Yangtze River basin, training and equipping wildfire fighters in Guatemala, reconnecting the Danube River system to floodplains, removing “thirsty” invasive plant species in South Africa, and much, much more.

We detail many of these projects in our new Partnership Impact Report, celebrating all we’ve accomplished throughout the first two phases of the Coca-Cola and WWF partnership. And we’re pleased to announce that our work will continue as we embark on Phase III.

In fourteen years the world has changed dramatically due to climate change. The next phase of our partnership is expanding to also focus on climate resilience. We plan to invest in nature to help meet the challenges ahead, without leaving anyone behind. Together, we will work to help communities that face barriers become more resilient in the face of the climate crisis and water stresses, and help reimagine how the company sources, uses, recycles and reduces plastic packaging, all while evolving the company’s strategies and goals to reduce its environmental footprint.

Recognizing that the leadership of local communities is critical for success at scale, we also plan to support project implementation in more than 50 countries, and engage hundreds of additional stakeholders around the world. Our partnership has always been about more than just our two organizations – and we look forward to taking that collaboration to a whole new level in Phase III, for the benefit of people, business, and nature.

Read the Partnership Impact Report here

  • Date: 02 August 2021
  • Author: Melissa D. Ho, Senior Vice President, Fresh Water and Food, WWF

Food plays a role in our lives far beyond sustenance. Communal meals shared with family and friends can strengthen bonds and relationships; cultural identity and tradition is engrained in the recipes we create, consume, and share; and societies were built and evolved from humans’ ability to produce food for their communities by stewarding the land on which that food is grown. Given food’s pervasive role in our society and the scale of its impacts, it always surprises me that food systems and the communities that have the power to transform them have not been higher on the political, development, and climate agenda.

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  • Date: 20 July 2021
  • Author: Leigh Prezkop, Food Loss and Waste Specialist, WWF

Grower Adoption of a Food Loss Metric is Key to Reducing Specialty Crop Loss

By now, people have started to realize that food waste is a pretty big issue. We know millions of tons of food in the US are being wasted in food service, retail, and our own kitchens. A lesser known, and often not as well measured, part of the issue happens on farms due to drivers and decisions made throughout the whole supply chain. In fact, new research out of WWF-UK shows that as much as 1.2B tons of food is lost on farms during, around, and after harvest. This is equivalent to about 15% of all food produced.

For the last several years, through WWF’s No Food Left Behind initiative, we have been working closely with specialty crop farmers and other partners to examine how loss of certain crops is measured on farms and what drives that loss. The reality is that loss is not measured consistently or transparently for fruit and vegetables, which makes it challenging to understand why it’s happening or how it can better be avoided. There’s a complex web of factors that drive this loss. Market structures that separate farmers from buyers, retail specifications, labor shortages, unpredictability of weather events, market dynamics, and inflexible, short-term contracts are all contributing factors.

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  • Date: 15 July 2021

Plastic pollution is rapidly becoming one of the most devastating issues facing our planet – yet despite this growing crisis, plastic plays a vital role in our society. From keeping our food fresh to supporting life-saving medical devices, plastic is deeply imbedded in many of our essential services. Getting rid of it is not an option, nor should it be the goal.

Even in a circular economy that maximizes the reuse, recovery, and recycling of all plastic, some virgin plastic will still be necessary because no material is capable of infinite recycling without losses to quality and quantity. Many industries will continue to require virgin plastic to maintain health and safety standards.

To truly curb the plastic pollution crisis, we must therefore adopt a multifaceted approach – one in which we not only push for the transition to a circular system, but also utilize renewable and responsibly sourced feedstocks to replenish essential lost material. While currently 99% of new plastics are made from harmful fossil fuels that contribute to climate change, an emerging plant-based plastic market could provide a more sustainable alternative. Plant-based plastics – made from seaweed, sugar beet and other plants – can serve a strong complementary role to a circular economy while reducing our dependence on fossil fuels.

However, to yield true positive impacts, plant-based materials must be responsibly sourced and managed. That’s why World Wildlife Fund initiated the Bioplastic Feedstock Alliance (BFA) in 2013, convening some of the world’s leading consumer brands to advance our knowledge of plant-based plastics and to explore the potential environmental and social impacts of these materials. With much still unknown, one thing is clear: the solution must not exacerbate the problem.

The BFA is therefore calling on policy makers to ensure any future policy on plastic alternatives is grounded in science. In the race to realize a circular economy, plant-based plastics will be key – however policies should require sustainability metrics be used to evaluate their production and sourcing, looking at environmental indicators such as water use, carbon emissions, and impacts on communities and wildlife. Not only will this approach guarantee plant-based plastics remain responsibly managed, but it will incentivize continuous improvement that ultimately leads to the lowest environmental impact.

Achieving a circular plastic system will require bold and innovative solutions – yet choosing the right solutions will involve navigating complex tradeoffs. New policies in the plant-based plastics space must be based on credible sustainability science to maximize positive environmental impacts. Only then can we transition to a more circular plastic system, one that benefits both people and the planet.

You can read the BFA’s full Call for Science-Based Policy on Plastic Alternatives here.

The Bioplastic Feedstock Alliance provides thought leadership on the responsible sourcing of bioplastics, and the role of bioplastic in circular systems. The BFA explores the latest science to advance knowledge of bioplastics and their social and environmental impacts. The BFA aims to ensure bioplastics ultimately contribute to a more sustainable flow of materials, to create lasting value for present and future generations. Visit for more information.

  • Date: 14 July 2021
  • Author: Christa Anderson and Martha Stevenson, World Wildlife Fund

Nature-Based Solutions in Science-Based Targets

Many companies strive to include Nature-Based Solutions (NBS) in their climate strategies within the Science Based Targets initiative (SBTi).1 When done right, NBS for climate mitigation are a genuine win-win. Companies deliver on their climate goals and simultaneously support nature and address societal challenges. Here we provide a brief outline of how NBS fit into Science-Based Targets and what’s coming soon.

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