In 2021, WWF became Banana Republic’s charity partner as part of their Do Good loyalty rewards membership feature, which enables customers across all of Gap Inc’s brands (including Banana Republic) to donate their rewards points to WWF.
Do Good is a key feature of Gap Inc’s integrated rewards program, which gives customers the ability to give back by donating their rewards points that supports the brand and company’s core values. Banana Republic chose WWF as its designated charity partner, to help build a better world for people and the planet. Members across all of Gap Inc’s brands can donate to help support WWF’s efforts.
As part of the launch, Gap Inc. committed to matching up to $1 million in member donations to their charity partner causes, amplifying the impact of the five Do Good funds.