Manager, Valuing Nature
Emily McKenzie joined WWF in 2008 and leads work on valuing nature and quantifying natural capital. That includes the Natural Capital Project, WWF’s flagship partnership with Stanford University, the University of Minnesota and The Nature Conservancy. Emily leads the Natural Capital Project’s work at the science-policy interface to ensure valuing nature approaches lead to better decisions. Emily supports efforts by business to enhance and restore natural capital through the Natural Capital Coalition and WWF’s partnership with the Coca Cola Company.
Prior to working with WWF, Emily worked for many years in the South Pacific and Caribbean. Vanuatu – where Emily worked for several years – ranked 136th in the world for GDP per capita but was rated the happiest country on the planet by the New Economics Foundation. Emily was struck by this disparity between economic growth metrics and what truly constitutes human happiness, and how nature contributes to people’s wellbeing. Her time working in small island nations inspired her to use economics to improve outcomes for both nature and people. Her earlier research led to nature's benefits being considered in decisions on black pearl farming in the Cook Islands, aggregates extraction in the Marshall Islands, coral reef protection in Bermuda and forest conservation in Montserrat.
“I gain happiness, health, security and inspiration from nature every day. I am committed to enabling decisions that ensure we all continue to reap those benefits from nature for generations to come.”
More on Emily
• International Policy Studies MA, Stanford University
• Economics BA, Cambridge University
Areas of Expertise
• Environmental and ecological economics
• Environmental policy and planning
• Ecosystem service science in decisions
• Future scenarios
View All Publications
Demystifying Economic Valuation: Valuing Nature Paper | June 2016
application/pdf, 1.46 MB
Natural Capital: Theory and Practice of Mapping Ecosystem Services
application/pdf, 72.8 KB
In 2005, The Millennium Ecosystem Assessment provided the first global assessment of the world’s ecosystems and ecosystem services. It concluded that recent trends in ecosystem change threatened human well-being due to declining ecosystem services, a bleak prophecy which has galvanized conservation organizations, ecologists, and economists to work towards rigorous valuations of ecosystem services at a spatial scale and with a resolution that can inform public policy. This book provides an intensive and technical analysis of ecosystem services to date. A key idea which guides the science is that the modelling and valuation approaches being developed should use data which are readily available around the world. In addition, the book documents a toolbox of ecosystem service mapping, modelling, and valuation models that both The Nature Conservancy and the World Wide Fund for Nature are beginning to apply around the world as they transform conservation from a biodiversity-only to a people and ecosystem services agenda. The book addresses land, freshwater, and marine systems at a variety of spatial scales, and includes discussion of how to treat both climate change and cultural values when examining tradeoffs among ecosystem services.
WWF contributors include: Nasser Olwero, Robin Naidoo, Emily McKenzie, Eric Wikramanayake, and Taylor Ricketts