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Nancy Labbe

Manager, Sustainable Ranching Initiative, Ranching and Conservation

Nancy Labbe
Media inquiries: News And Press Page

Nancy was born and raised on an 8,000 acre ranch in the Sandhills of Nebraska, owned by her family for 5 generations over 110 years. Her upbringing gave her valuable on-the-ground experience in managing cow-calf operations and a deep understanding of the issues facing ranchers in America’s Northern Great Plains. Nancy has worked in a variety of capacities in the beef and bison production sectors, having held numerous positions throughout the beef and bison supply chains. Additionally, she was appointed by the Governor of Colorado to the board of the Colorado Beef Council and US Meat Export Federation, a position she held for 6 years.

At WWF, Nancy leads direct engagement with the ranching community in North America with a special focus on the Northern Great Plains region, where sustainable beef production goes hand-in-hand with conserving the iconic grassland ecosystem on which it relies. Through the Sustainable Ranching Initiative, Nancy is working to maintain grasslands for generations by identifying and accelerating the use of more ecologically and economically sustainable land management practices. She also works to influence national and global marketplace efforts on sustainable beef production. Through Nancy’s engagement, WWF played a key role in the development of the US Roundtable for Sustainable Beef, bringing key stakeholders together to identify opportunities for the future of sustainable beef production.

“The Northern Great Plains is a very important place. It is one of the last four remaining intact temperate grasslands in the world. 76% of this grassland is owned by ranchers so it’s imperative that we work with them to keep grass right side up.”

More on Nancy


Manager, Sustainable Ranching Initiative


• B.S. International Business, Regis University

Areas of Expertise

• Ranching and conservation
• Stakeholder engagement
• Landowner outreach