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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
Forests provide invaluable environmental, social and economic benefits to us all. Many of the world’s most endangered animals depend on forests for their survival. These forests also contribute directly to the livelihoods of 90 percent of over one billion people that live in extreme poverty. They play a central role in the world’s economic health, as the forest industry generates over $186 billion in global trade in primary wood products to supply the growing population of consumers around the world.
Every business is in the forest business. Whether a company uses wood to make its products, or consumes wood fiber in paper or packaging, every company depends on the forest industry in some way. Despite forests’ importance, the world’s appetite for cheap timber and paper products drives irresponsible and often illegal logging in vast areas of forest worldwide. How can the forest industry sustainably secure their resource base to meet the world’s future needs for timber and paper products, while maintaining the forests’ biodiversity and ecological values? The answer lies in responsible forestry.