Fish sticks. Fish burgers. Fish and chips. Frozen fish fillets. Frozen fish fingers. Imitation crabmeat. Fast-food fish sandwiches. Products made from the whitefish extended ‘family’ are plentiful because the category includes all fish species with white meat. Pollock, haddock, hoki, hake, cod, redfish, roughies, whiting and Chilean seabass are all whitefish. Their widespread prevalence around the planet, and the fact that some species like haddock and cod are among the ocean’s most formidable predators, make whitefish a very key component when it comes to the food chain.
However, most commercially important stocks are overfished. Some species are classified as vulnerable or even endangered, and could completely disappear within 15 years if serious management is not implemented and enforced.
WWF commits to maintaining the whitefish population and growing it back to levels that have not been seen for several decades. Our work focuses on whitefish species in key places such as the Arctic, the southern oceans, and European waters. We engage governments and the whitefish supply chain to transform fisheries into a sustainable, socially and economically viable business.