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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
WWF cares about whitefish because they are key components of the food chain and live in areas we seek to protect. Most commercially important whitefish stocks are overfished. Pirate fishing is rampant because of high commercial value and fish are often harvested before sexual maturity. Unreported and unregulated fishing threaten a variety of species and habitats in the Arctic, home to some of the most outstanding marine ecosystems in the world. This is of concern because 20 to 25% of the global whitefish catch comes from just two Arctic fisheries alone.