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Terry Macko

Senior Vice President, Marketing and Communications

Terry Macko
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Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.1 million WWF members in the United States through direct marketing, online initiatives and corporate marketing partnerships.

He also oversees the creative expression of the WWF brand across all media and advertising channels, ensuring that WWF remains the world's most recognized conservation brand.

Prior to joining WWF, Terry served in a variety of consumer marketing leadership roles, most recently as Senior Vice President of Marketing for Columbia House, the world’s largest direct marketer of entertainment products. Terry honed his expertise in marketing and advertising over a 15-year career with MCI in consumer telecommunications, where he started as a college intern and rose through the management ranks to become the Senior Vice President of Marketing for the Consumer Markets Division.

Terry has been recognized by Advertising Age as one of the ‘Power 50’ marketing leaders in America and as one of the top 100 new product leaders for his work on 1-800-MusicNow, the world's first online music retailer.

Terry received his BA in Marketing from The George Washington University and his MBA from Carnegie Mellon University. He serves on the Advisory Board for Sustainable Brands.