2014 Annual Report

The planet is changing. We are too.

Every day, the threats facing the planet become more stark. Targeting specific places and species is no longer enough. To meet those unprecedented challenges, we have refined the way we work.

To bend the curve against trajectories that are destroying our planet’s ability to support life on Earth, we have systematically reimagined the way we work. Our ambitious new strategy commits us to making a difference—in partnership with many others—by making measurable progress against six key goals.



Million acres

of forest will be gone by 2050 if we do nothing to stop deforestation

Forests are at the heart of life on earth. Billions of animals, plants and people depend on them. They protect our watersheds and supply the oxygen we breathe.

Between 46,000 and 58,000 square miles of forest are lost each year roughly equivalent to 36 football fields every minute. We work to stop deforestation and forest degradation.

Protected for all time: Amazon forests nearly twice the size of California

On May 21, 2014, the Brazilian government, WWF and partners announced a $215 million fund to permanently finance the single largest tropical rain forest conservation program in history. The Amazon Region Protected Areas program (ARPA) is a bold initiative for large-scale conservation of the most biologically diverse place on Earth. ARPA for Life is an innovative funding approach—backed by a united international force—that will forever protect 150 million acres of forests that are critical to Earth’s climate, fresh water and biodiversity. Today, ARPA stands as a model of conservation for the world. Other nations, including Bhutan, are already reaching out to WWF to collaborate on their own ambitious programs.

Floating down the Amazon River



of the ocean’s fish stocks

are overfished or being fished to their limits

Oceans feed more than 1 billion people. They guide us to adventure and contemplation, absorb CO², and hold the planet’s greatest diversity of life.

Americans consume nearly 5 billion pounds of seafood a year. Globally, overfishing is having a devastating impact on the sea. We fight illegal fishing and help communities sustain their fisheries and wildlife.

President Obama calls on U.S. to take action, stop illegal fishing

June 17, 2014, marked a turning point for oceans. In front of leaders from more than 80 nations, President Obama announced the creation of a new initiative to combat illegal fishing—a problem that costs the global economy up to $23 billion annually, with serious conservation and humanitarian impacts. More than 60,000 supporters and partners joined WWF in the lead-up to the conference, calling for action to stop illegally caught fish from reaching the US seafood market. And with a new presidential task force in place, there is strong momentum to achieve new regulations that will ensure that all seafood sold in the US is fully traceable from bait to plate.

Salmon for sale in Chile


By 2030, global demand for fresh water is projected to exceed current supply by

more than


Fresh water is central to our survival. Rivers, wetlands, lakes and streams support more than 10% of all known species. Water is a conduit for health, energy and food.

Virtually no freshwater system remains unaffected by human activities. We are crafting solutions to improve priority watersheds worldwide.

35 countries ratify transboundary freshwater guidelines

Eight years ago, WWF launched a global initiative to promote the UN Watercourses Convention. This year, Vietnam became the 35th country to sign on to it, thereby ratifying the first legal global framework for managing fresh water across national boundaries. With the Earth experiencing increasing periods of drought and flood, protecting the world's 276 transboundary lake and river basins—including the Mekong River, which passes through six countries and fuels the "rice bowl" of Asia—is increasingly imperative. The new agreement, which entered into force in August 2014, will provide common guidelines for the use, development and conservation of fresh water across borders—and new protections for the water that answers multiple food, energy and wildlife demands.


Wildlife populations around the world have declined by an average of


over the past 40 years

Wildlife inspires us. Animal populations anchor a web of life that is integral to every healthy ecosystem on Earth.

In the span of just two human generations, half of Earth's wildlifehas disappeared. We save the world's most ecologically, economically and culturally important species.

Nepal marks 365 days with zero poaching as part of global action on wildlife crime

Our continuing global fight against wildlife crime marked several groundbreaking milestones this fiscal year. Our continued support of strong action on the ground to anticipate, arrest and prosecute poachers led to a massive achievement in Nepal, which saw 365 consecutive days without the poaching of a single rhino, tiger or elephant. We played an important advisory role in shaping the US federal government's first-ever strategy for combating wildlife trafficking as well, helping make this critical issue a national priority for more than a dozen federal agencies. And we partnered with the US government on the historic destruction of nearly six tons of seized contraband elephant ivory trinkets and tusks.


1 in 9


on the planet suffers from hunger

Food sustains and renews us. Its creation, production, packaging and transport encroach on nature in harmful ways.

If current trends continue, we won't be able to replenish the world's food supply fast enough to keep up with demand. We forge solutions with the world's most influential companies, to make food a more renewable resource.

Reshaping agriculture through global partnerships

With advice and support from WWF, three multilateral organizations have developed programs to address the impacts of agricultural commodity production on the environment. The World Bank has made the rehabilitation of degraded and underperforming land a pillar of its climate-smart agriculture strategy. The Global Environment Facility approved a $45 million, five-year pilot project on agricultural commodoties and the environment. And the Convention on Biological Diversity approved a two-year program to develop biodiversity indicators for commodity production. These globally important actors are now adapting WWF strategies to improve agriculture's impact on the planet.


The concentration of CO2 in the atmosphere in 2013 was higher than it had been in at least



A healthy climate is a precarious gift. Climate change is upsetting the balance that people and wildlife need to thrive.

As climate change causes increasing shifts in habitat conditions, wildlife and people struggle to adapt. We combat deforestation, advocate for smarter policies and help bring more renewable energy into people's lives.

Providing a plan to cut emissions and save billions

WWF and the environmental data group CDP have identified how the private sector can save billions of dollars by aggressively cutting greenhouse gas emissions at a rate consistent with scientific recommendations. In collaboration with McKinsey & Company and Point380, WWF and CDP are using The 3% Solution: Driving Profits Through Carbon Reduction to illustrate how the private sector could save up to $780 billion over 10 years by reducing emissions by an average of 3% annually and increasing energy efficiency investments by a mere 1.6 percentage points. General Electric Co., Cisco Systems and Colgate-Palmolive are several large US corporations that have establisted 3% targets.