Since 2017, World Wildlife Fund (WWF) has been part of Lyft’s Round Up & Donate program, which gives Lyft riders the option to round up their fare to the next dollar and donate the difference to WWF.
This partnership is driving individual action that can add up to something big. To date, Lyft riders have raised hundreds of thousand dollars through Round Up & Donate to help support WWF’s global conservation efforts.
How Round Up & Donate works to support WWF
After opting in to Round Up & Donate by going to the 'Settings' tab of the Lyft app, users are given the option to choose WWF as their charity cause.
For users who choose WWF, Lyft automatically rounds up each fare and donates the difference in support of our worldwide conservation efforts.