Director, Forest Strategy and Research
Martha is the Director of Strategy & Research for the Forest Team at the World Wildlife Fund US. She has specific content expertise in forestry, soils, sustainability, life cycle assessment (LCA), metrics, soft commodities and end-of-life technologies. Her current work at WWF includes developing the Forest Team strategy, advancing the team’s strategic research agenda, developing the M&E system for the team, managing the Forest Science Community of Practice and trend spotting and acting as a technical expert for the US and the WWF Network on various aspects of sustainability assessment including developing a robust system for assessing biogenic carbon and biodiversity loss in supply chains. Prior to joining WWF, Martha ran her own consultancy advising organizations on LCA and sustainability metrics including: US Environmental Protection Agency, General Services Administration, PepsiCo and Environmental Defense Fund. Previous to that, she was a Senior Project Manager for the Sustainable Packaging Coalition (SPC), where she led development of the Design Guidelines for Sustainable Packaging, the COMPASS® software, and research on Closing the Loop – a global survey of end-of-life technologies for renewable and non-renewable materials. Before joining the non-profit sector, Martha worked in the private sector at an environmental engineering firm managing site investigation and Brownfield redevelopment projects and as a research assistant with Dr. Deborah McGrath on a NSF-funded project in Brazil, studying phosphorus availability in Amazonian soils. Martha earned a Bachelor of Science degree in Forestry from the University of the South, Sewanee, Tennessee. She is published in articles and textbooks on sustainability assessment methods and has represented the NGO sector on UNEP panels regarding the structure of environmental data exchange between nations.