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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
Nature loss is business critical. In the face of unprecedented loss of nature and the climate crisis, businesses face operational, regulatory, reputational, and market risks.
WWF is working to harness the power of markets to create opportunities for positive impact.
For more than a decade, WWF has helped pioneer public-private partnerships and fostered collaboration across industries to help shift commodity markets towards more sustainable practices up and down global supply chains and transforming the financial sector to mobilize investment in achieving conservation goals. Our goal is to protect the wild places and wildlife at the heart of our mission and create better opportunities for the people and communities who live and work closest to nature, all while keeping an eye on the bottom line.