Panda Ambassador


Getting familiar with all you need to know before beginning your Panda Ambassador journey - in five easy steps.

Step 1 Introduction to WWF

What makes WWF unique? What are we trying to accomplish as an organization? What is our mission, and how, as a Panda Ambassador, do you fit in? In this video you’ll learn about WWF’s history, how we operate and fund critical programs around the world, and the core areas on which we focus.

Step 2 Toolkit Overview

In this video, you’ll get an orientation to the Panda Ambassador Toolkit, your one-stop site for everything you’ll need to be a successful Panda Ambassador. You’ll learn where to find inspiration for your project ideas and lots of resources to execute them. The video also provides helpful information for getting connected to the Panda Ambassador online community in Mobilize.

Step 3 Our top 7 tips for how to be a great Panda Ambassador

You’ll find that Panda Ambassadors have a lot of freedom—there’s no one right way to be a good Panda Ambassador. Figure out who you want to reach, how you want to work, what you want to accomplish, and what skills and talents you can best bring to the table. Since we know that can be overwhelming, here are a few tips to get you started.

  • #1. Decide on the four things you want to accomplish in your first year

    When you signed the Panda Ambassador agreement to join the program, you agreed to participate in at least four WWF-approved activities. What those activities are is largely up to you! There are many options, and you're also free to come up with your own ideas for projects. You can take this short quiz to help you figure out what projects are right for you. For a first-year Panda Ambassador, an activity list could look something like this:

    1. Recruit 10 people to sign up for WWF’s Action Center
    2. Call my US representatives about an important environmental issue
    3. Participate in a local climate march
    4. Host a WWF fundraiser as my birthday party


    1. Educate local businesses about how to be more sustainable
    2. Organize a neighborhood cleanup
    3. Participate in WWF’s Lobby Day
    4. Start a blog about how environmental issues matter to my local community
  • #2. Keep WWF Informed

    The big thing to remember is to keep WWF informed of what you're planning.

    In the Toolkit, there is a link to Submit Your Project Idea. There, you should let us know the details of the project you are planning, and we can help provide you with additional resources!

    What do you do once your project is complete? Click the link in the Toolkit for Completed Project Report.

    Want to know if something is "big enough" to count? If we have any advice? If anyone's ever tried something like this before? Just ask. We're here to help. Email us at [email protected].

  • #3. Make full use of your toolkit resources

    The Panda Ambassador toolkit contains how-to guides, ready-made presentations, project ideas, social media assets, and more. These are here for you, so dive in.

    Want to host an event but don’t know where to start? There’s a guide for that. Want to give a presentation to your school on food waste? We’ve got you covered with the slides, the script, and some public speaking pointers! Want to encourage local businesses to become greener? Yep, we’ve got help for that, too.

  • #4. Attend the monthly Panda Ambassador Calls

    Each month we host a conference call for Panda Ambassadors. This is where you will get the latest information on WWF priorities and initiatives, hear from WWF experts, and get to know what projects other Panda Ambassadors are working on, including opportunities for you to help out.

    Especially as a new Panda Ambassador, it’s really important to make time to attend these calls if at all possible. If you absolutely can’t attend, you can catch up on past calls by visiting our meetings archive, hosted in the Resources section of the online community on Mobilize.

  • #5. Sign up for and respond to WWF action alerts

    When something really big is going on and we need your help—either by signing a petition, contacting your representatives, or writing to other decision-makers—we’ll let you know via email and/or text. Because you are a Panda Ambassador, we’re counting on you to take action and spread the word to your friends, family, and community.

    You’ve probably already signed up, but if you haven’t, go ahead and do it now. (Be sure to include your phone number too!) Responding to and sharing action alerts is one of the easiest ways you can make a big impact on issues affecting the world right now.

  • #6. Reach out to your fellow Panda Ambassadors

    As a Panda Ambassador, one of your greatest resources is the network of existing ambassadors. These are some of the country’s most talented, compassionate, and hard-working people. Now that you’re one of them, you get the incredible privilege of picking their brains from time to time!

    Join the online community if you haven’t already, and introduce yourself. Ask questions, share your ideas, and ask for feedback. You’ll find so many people willing to listen and help.

  • #7. Make it fun

    Saving the planet doesn’t have to be a chore. Finding a way to combine your favorite interests and hobbies with your projects as a Panda Ambassador can be the key to a long, fulfilling, and productive relationship. There’s a way to use your skills, experience, and interests, whatever they may be, to further your work as a Panda Ambassador.

    If you’re stumped, make a list of your favorite hobbies or interests and post on the online community for suggestions on how to translate that to a Panda Ambassador project. Or send WWF an email and we can help you figure it out.

Step 4 Frequently Asked Questions

Click on the icons to read each FAQ.

Calendar icon by joalfa. All other icons from and Freepik.

Step 5 Finishing up!

Please sign your name here to verify you have completed all steps of the onboarding, including watching all videos and reading all documents.