Public Service Announcements (PSAs) 2006

Beautiful Day

In 2006, WWF US and Canada launched a PSA campaign on climate change that featured what everyday activities would look like under severe weather conditions. The objective of campaign was to raise awareness around the impacts of climate change and bring attention to the world’s inaction with the warning “Ignoring global warming won’t make it go away.” The campaign included TV and radio spots along with print and outdoor advertising.

PSA: Image of a young baseball player batting in a simulated flood
PSA: Image of wedding couple in a simulated hurricane in a tropical locale
PSA: An image of a fisher standing in front of a simulated dry riverbed

View the WWF-Canada video version of the PSA.