Research Guide Part I: Baseline Data & Formative Assessment
Part I introduces three “packages” of research that introduce non-specialists to some of the relevant core approaches and methods for assessing whether, when and how social norms might be targeted to address corrupt behaviors. When combined, the packages provide quantitative measures for pivotal values – e.g., social tolerance of and attitudes towards corruption, or the percent of a sample who have paid a bribe – against which progress with anti-corruption actions can later be measured (the “baseline”). The arising data will also provide qualitative information to help guide choices around the SNBC strategies to adopt (“formative” insight).