What story will we tell about tigers?

Stories like LIFE OF PI are inspired by nature and its magnificent wild species. Through the power of film, they make us believe the unbelievable and capture a tiger’s astonishing presence. But in reality, the tiger’s world is far from magical.

After a century of decline, tiger numbers are on the rise. At least 3,900 tigers remain in the wild, but much more work is needed to protect this species that’s still vulnerable to extinction. Tigers face threats of poaching, the rising demand for wild tigers parts and products, and rampant habitat loss.

But we can still change the story for wild tigers. World Wildlife Fund has set a bold goal of doubling the number of tigers in the wild by 2022, the next year of the tiger. WWF is working to preserve and connect tiger habitats, monitor tigers and their prey, reduce demand for tiger parts and products, and support governments to enforce zero tolerance for tiger poaching.

Join WWF and our partner, LIFE OF PI, in raising support for wild tiger conservation and together we can create a happy ending for wild tigers.

  • Help WWF double the number of tigers in the wild by 2022.

  • Watch the trailer for LIFE OF PI by Ang Lee.

  • Watch a clip from LIFE OF PI: I would have died by now.

  • Watch a clip from LIFE OF PI: I am your vessel.


About Our Partnership

Twentieth Century Fox Home Entertainment is helping WWF raise awareness and funds for wild tiger conservation through the Blu-ray 3D™, Blu-ray™ and DVD release of LIFE OF PI nominated for 11 ACADEMY AWARDS®. Fox has donated $100,000 to support WWF’s tiger conservation efforts.

LIFE OF PI follows Pi Patel, a young man on a fateful voyage who, after a spectacular disaster, is marooned on a lifeboat with the only other survivor, a fearsome 450lb Bengal tiger named Richard Parker. Hurtled into an epic journey of adventure and discovery, Pi and his majestic companion make an amazing and unexpected connection.


PG Rated

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