World Wildlife Day

World Wildlife Day happens on March 3 every year...

...and celebrates the diversity of life on this planet, from the enormous blue whale to the delicate monarch butterfly. For over 60 years, WWF has sought solutions to protect wildlife by applying the best science available and working closely with local communities and Indigenous peoples.

Unfortunately, we’re losing biodiversity—the rich variety of life on Earth—at an alarming rate. We’ve seen a 68% average decline in the number of birds, amphibians, mammals, fish, and reptiles since 1970, according to the 2020 Living Planet Report. This loss affects our health and well-being—and the future of the planet.

But there is good news. WWF has been part of successful wildlife recovery stories ranging from southern Africa’s black rhino to black-footed ferrets in the Northern Great Plains. And this, in turn, is helping to protect rich and varied ecosystems while ensuring people continue to benefit from nature. World Wildlife Day gives us an opportunity to focus on solutions and see the importance of saving our planet’s incredible wildlife.

We can all make a difference, so we're sharing ways to get involved, learn, and have fun.

For World Wildlife Day, Thursday, March 3, 2022, WWF is working with companies, NGOs, and sports teams to remove the nature from their branding for a day.

The #worldwithoutnature global activation brings together hundreds of brands for a common cause—to highlight the dramatic loss of biodiversity and the risks that it poses.

For only the second time in 60 years, WWF’s iconic panda will fade away from its website homepage and social media. Last year, for the inaugural campaign on March 3, 2021, more than 250 sports teams, brands, organizations, and governments removed nature from their logos to speak up for nature.

Two adults wear animal onesies and pose in a snowy environment © Shutterstock

Wear It Wild

WWF is challenging you to be fiercer than ever in nature’s defense. Set three fundraising goals, and for each, commit to wearing a wildlife-themed accessory, outfit, or costume on World Wildlife Day

Your friends & family will be thrilled to donate when they know that the more you raise, the crazier your costume will be.

So, get your wildest outfit ready and join us for Wear It Wild on March 3!

Sign up
Polar bear (Ursus maritimus) with cubs in the Wapusk National Park, Churchill, Manitoba, Canada & copy; Debra Garside

Take Our Wildlife Quiz

Answer these seven questions and see how much you know about elephants, sloths, polar bears, narwhals, and other wildlife!

Take the quiz
Portrait of smiling schoolboy doing his homework in classroom at school © wavebreakmedia / Shutterstock

Wild Classroom

Connecting educators and parents with the tools and resources they need to help kids explore and understand the world around them. Together we can inspire the next generation to build a future where people and nature thrive! Recently recognized as one of 2021's Best Digital Learning Tools by the American Association of School Librarians (AASL).

Learn more

Take action to protect wildlife

Product shot of a polar plush in a reusable WWF gift bag in front of a light blue backdrop.

Give to support wildlife

Symbolically adopt an animal! When you donate through WWFGifts, you help create a safer world for wildlife, protect amazing places, and build a future where people live in harmony with nature. Your donation will support WWF's conservation work around the globe and makes you a WWF member.