October 8, 2020
Today marks the launch of The Earthshot Prize, the most prestigious global environment prize in history, incentivizing worldwide change through a decade of action to repair our planet.
This Earthshot Prize will support the global effort to protect and restore nature while also turning the current pessimism surrounding environmental issues into optimism, highlighting the ability of human ingenuity to bring about change. WWF worked closely with The Royal Foundation on the development of The Earthshot Prize and will continue to serve as a nominating organization and aide with scientific expertise. Taking inspiration from John F. Kennedy’s Moonshot program, which united millions of people around a goal to put man on the moon and catalyzed the development of new technology in the 1960s, The Earthshot Prize is centered around five ‘Earthshots’.
Each is a simple but ambitious goal for our planet, which if achieved by 2030 will improve life for us all, and for generations to come. The Earthshots are:
- Protect and Restore Nature
- Clean our Air
- Revive our Oceans
- Build a Waste-Free World
- Fix our Climate
Together, they form a unique set of challenges rooted in science, which aim to generate new ways of thinking, as well as new technologies, systems, policies and solutions.
By bringing these five critical issues together, The Earthshot Prize recognizes the interconnectivity between environmental challenges and the urgent need to tackle them together.
Every year from 2021 until 2030, Prince William, alongside The Earthshot Prize Council, which covers six continents, will award The Earthshot Prize to five winners, one per Earthshot, whose evidence-based solutions make the most progress towards these goals.
WWF is delighted and proud to be a Global Alliance Partner of this critical initiative.
To find out more, visit www.earthshotprize.org
We’re WWF and we are fighting for your world – for wildlife, for people, for nature. Join us.
