Marketing Partnerships

  • Million Dollar Panda

    AVON logo

    Combining Avon's global presence with WWF’s experience, we work together to protect the world’s forests, and as a result, our planet, biodiversity and peoples' well-being. As a large brochure producer and consumer of paper products, Avon can drive sustainable solutions throughout the pulp and paper supply chain. Learn more about our partnership.

  • Million Dollar Panda

    Since April 2009 Bank of America has offered a World Wildlife Fund Visa® credit card and checking account to support our global conservation efforts. Bank of America contributes to WWF for each new qualifying credit card and checking account opened and activated. Learn more about our partnership.

  • Million Dollar Panda

    Every year since 1999, Build-A-Bear Workshop has supported WWF in the U.S. and Canada through their Collectifriend™ make-your-own plush animal series by donating $1 to WWF for each plush animal purchased. Learn more about our partnership.

  • Million Dollar Panda

    The Coca-Cola Company logo

    WWF and The Coca-Cola Company joined forces to help protect the polar bear and its habitat. Building upon Coca-Cola's support since 2007 of WWF's polar bear conservation efforts, we launched the Arctic Home Campaign in North America during the 2011 holiday season to raise widespread awareness and funds for these efforts. Learn more about our partnership

  • Million Dollar Panda

    As a participant in WWF’s Global Forest & Trade Network since April 2008, Domtar, a sustainable paper company, has committed to responsible fiber sourcing for all of its wood-based products. Learn more about our partnership.

  • Million Dollar Panda

    Gap Inc. has supported WWF since August 2008 through its “Give & Get” shopping events. Several times a year for one weekend only, shoppers at Gap, Banana Republic, Old Navy and Piper Lime get 30% off their purchases, and Gap donates 5% off their purchases to the customer’s favored charity. Learn more about our partnership.

WWF engages in a variety of cause marketing partnerships that help drive awareness of, and revenue towards, our conservation work. These partnerships provide a company’s customers and employees with opportunities to show their support of WWF and contribute to protecting nature.

Through the significant support of these companies, WWF has been able to carry out conservation work across the globe in an effort to build a future in which people live in harmony with nature.

Million Dollar Pandas

WWF is proud to honor our Million Dollar Pandas, corporate partners who have donated $1 million or more through collaborations with WWF on cause marketing initiatives. These partnerships have not only engaged millions of customers in conservation, but also generated critical funding for WWF field programs around the world. Many Million Dollar Pandas have worked closely with WWF for years, exemplifying their commitment to the environment and WWF’s conservation work.

Million Dollar Panda trophy

Types of Marketing Partnerships

While each opportunity is unique, WWF works closely with corporations to design marketing partnerships in the following categories:

  • Licensing

    License the panda logo and WWF name to secure revenue and to build brand awareness.

  • Cause-Related Marketing Promotions

    Connect more deeply with existing customers, employees and prospects by supporting initiatives that are important to them.

  • Sponsorship

    Gain visibility and show your corporate support of conservation through sponsoring WWF campaigns and events.

  • Workplace Giving

    Join EarthShare, a national federation that represents leading environmental and conservation organizations in workplace giving campaigns.

Collaborate with Us

If interested in exploring a cause marketing partnership with WWF, view the guidelines or contact us.

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