For a week in September 2021, Bingo Bash players are able to participate in a mini-game where they clear plastic waste from their in-app home screen by completing Bingos. By seeing facts about ocean-plastic pollution and learning how they can reduce plastic waste, WWF can educate thousands of Bingo Bash players about the effects of plastic waste on ocean ecosystems.
In 2020 there were 80 billion mobile game downloads, and people spend on average 4.2 hours per day playing mobile games. We believe that bringing conservation storytelling into games that people love can help teach this massive audience the importance of protecting the environment and inspire people to take action, change behaviors, and educate others about critical environmental issues such as plastic pollution.
To learn more about the partnership, visit: https://www.facebook.com/playbingobash/