Every year since 1999 Build-A-Bear Workshop has supported WWF in the U.S. and Canada through their CollectifriendTM make-your-own plush animal series by donating $1 to WWF for each plush animal purchased. Over the years Build-A-Bear Workshop has featured endangered and threatened species, including the zebra, gray wolf, lion, cheetah, giraffe and polar bear. Each CollectifriendTM wears a special medallion bearing the WWF logo and comes with a hangtag that educates children on the plight of that species. Build-A-Bear Workshop promotes the WWF series through TV, radio, direct mail, press releases, website, in-store events and signage. To date, Build-A-Bear Workshop has donated over $1.8 million to help WWF protect endangered animals and their habitats.
Founder and Chief Executive Bear Maxine Clark stated in a press release, "We are a company with heart and it has always been a priority for us to be an involved and committed community partner. Our Guests have tremendous compassion for animals in need and it is with their help that we have been able to reach this milestone for the World Wildlife Fund. We are proud of our partnership with WWF and their great work.”