Dial Pure & Natural

In 2007, Dial re-launched its Pure & Natural line of personal care products, which are created with natural ingredients and recycled and recyclable packaging. Dial saw WWF as the perfect cause-marketing partner and supported us with a contribution of $100,000 per year for three years. Dial promoted the new line and their support of WWF through TV, web, press release, 40 million ad inserts with coupons in newspapers, a retailer brandbook, and in-store signage and displays.