Mimex Brands and Labels U.S.
In September 2010 Mimex Brands and Labels U.S. developed a line of WWF licensed plush animals which launched exclusively at 500 U.S. Toys R Us stores. The line of plush features several six inch animal species as well as a limited edition eighteen inch 50th Anniversary panda plush. For every purchase of a six inch plush WWF receives $0.50, and for every purchase of an eighteen inch plush WWF receives $1.50. The initial program was so promising that Mimex extended the partnership through 2015. Currently to date, Mimex has donated $225,000 to WWF’s conservation efforts.