Toggle Nav

Asia Pulp and Paper Greenwashing

New report documents a tiger sanctuary under threat from deforestation


On December 14, 2011, WWF partner Eyes on the Forest released a new report titled “The Truth Behind APP’s Greenwash.” The report includes evidence that Asia Pulp and Paper (APP) continues to clear cut tiger forests in Sumatra, Indonesia. These areas are within the boundaries of land the company claims to protect.

Through field investigations in June and October 2011 and satellite image analysis up to June 2011, Eyes on the Forest found that the APP supplier, PT Ruas Utama Jaya, has been clear cutting tropical forests inside the Senepis Tiger Sanctuary.

Fact Versus Pulp Fiction
The investigation shows a tiger sanctuary reality vastly different from APP’s claims. Key findings from the report conclude:

  • APP has pulped an estimate of almost 5 million acres of Indonesia’s tropical forests since it started paper production there in 1984
  • APP has continued clear cutting forests including elephant, tiger and orangutan habitat despite displaying an environmentally responsible image in the media
  • 86% of the tiger area that APP claims responsibility for conserving is already under protection through Forest Stewardship Council-certified partners
  • APP’s required reporting of greenhouse gas emissions—both from deforestation and the draining of swampy peatlands for agriculture—could be more than 500 times what the company claims
  • An APP wood supplier is clear cutting within the Senepsis Tiger Sanctuary—an area APP claims it protects

APP sells office paper, paper-based packaging and other paper products. They are also expanding globally into tissue products like toilet paper, including brand names such as Paseo, which is available on many U.S. supermarket shelves.

APP has failed to reduce the impact of their operations in Sumatra despite attempts over several years to engage them in seeking solutions. WWF now works with global companies that buy pulp and paper from Indonesia to ensure their supply chain is sourced sustainably. By seeking responsibly sourced materials these companies will ensure that they are not responsible for the continued destruction of Indonesia’s tropical forests and the homes of Sumatra’s last surviving tigers.

What can you do?
Look at the products you buy and the choices you make. You can be the voice and take action to:

Learn MoreRead the full Eyes on the Forest report (PDF, 7.82 MB)
For Companies Only: Paper Tools and Guidance for Buyers and Producers