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Gisele Bündchen and Tom Brady Encourage the World to Participate in WWF’s Earth Hour - Video Available

Global Movement Continues to Gain Momentum with Only 16 Days to Go

Thursday, March 11, 2010 – Supermodel Gisele Bündchen and husband, NFL great Tom Brady have recently shown their support for WWF’s Earth Hour by filming two videos that encourage people around the world to join them in turning off their lights for Earth Hour on Saturday, March 27th at 8:30 pm.

From Mongolia to Argentina, the Arctic to Antarctica, from the Cook Islands to Russia and across the United States, Earth Hour will cascade around the world from time zone to time zone as hundreds of millions of people around the world turn off their lights for one hour in support of action on climate change and toward creating a cleaner, safer and more secure future. With 16 days to go until Earth Hour, official support has been received from more than 100 countries around the world and continues to grow daily.

In the U.S., Governor’s and State Representatives from 22 states have officially pledged their support of Earth Hour. States officially participating in Earth Hour 2010 to date are Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Illinois, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Missouri, Montana, New Hampshire, Ohio, Pennsylvania, Tennessee, Vermont, Washington, West Virginia and Wisconsin.  Many cities are taking part as well. Atlanta, Chicago, Cincinnati, Dallas, Denver, Houston, Las Vegas, Miami and St. Louis are among the cities taking part. The list of participating communities includes Huntsville, AL; Lansing, MI; Malibu, CA; Plainsboro, NJ; Portland, OR, Montgomery County, MD; Rochester, NY and Valparaiso, IN.  City and state officials have committed to turning off non-essential lighting in state capitol buildings, city halls, governors’ residences, and other landmarks.

U.S. landmarks such as Mount Rushmore in South Dakota, St. Louis’ Gateway Arch, Sea World in Orlando, the Las Vegas Strip, New York’s Empire State Building and Chrysler Building, the Golden Gate Bridge in San Francisco, Washington D.C.’s National Cathedral, California’s Santa Monica Pier and the Space Needle in Seattle are among the hundreds of sites that will turn off non-essential lighting for the hour, in what is expected to be the largest-ever call to action on climate change.

Note to Editors:
Footage and photographs of Earth Hour 09 being observed are available upon request.

Photos and footage:


Earth Hour 2010 Video:

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Since its inception three years ago, Earth Hour has captured the world’s imagination becoming a global phenomenon. Last year, for Earth Hour 2009 nearly one billion people in 4,100 cities in 87 countries on seven continents turned out. In the U.S. alone, 80 million Americans and 318 cities officially voted for action with their light switch. These people and municipalities were joined by iconic landmarks including: the Las Vegas Strip, the Chrysler and Empire State Buildings in New York City, the Space Needle in Seattle, Church of Latter-Day Saints Temple in Salt Lake City, the Gateway Arch in St. Louis and the National Cathedral in Washington DC.  International landmarks that turned off their lights included the Great Pyramids of Giza, Parthenon in Athens, St. Peter’s Basilica in Vatican City, Big Ben and Houses of Parliament in London, Paris’ Elysee Palace and Eiffel Tower, Beijing’s Birds Nest and Water Cube, Symphony of Lights in Hong Kong, Sydney’s Opera House and Christ de Redeemer status in Rio de Janeiro.