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Hundreds of L.A. Icons and Properties Turning Out Lights for 'Earth Hour L.A.' March 28, 8:30 - 9:30 p.m. as L.A. is Culmination of Campaign Boasting 1,000 Cities in More Than 80 Countries

Capitol Records Tower, El Capitan Theatre, Lax Pylons, City Hall, Santa Monica Ferris Wheel Join Steering Committee And Other Partners To "Vote Earth"

LOS ANGELES, March 12  -- From the Capitol Records Tower, to the Santa Monica Pier Ferris Wheel, hundreds of L.A.'s most recognizable landmarks have committed to turning out their lights for Earth Hour on Saturday, March 28th at 8:30 p.m. as part of the first ever global vote for action on climate change. By the time World Wildlife Fund's (WWF) Earth Hour reaches L.A., more than 1,000 cities in 80 countries will have cast their votes in the symbolic movement regarding one of the most pressing issues facing the planet. From Fiji to L.A.'s Figueroa, Earth Hour will sweep across the Earth from time zone to time zone motivating people to turn out all non-essential lights in their houses and businesses and to join the global movement for change. That's just the first step before citizens descend on Nokia Plaza at L.A. LIVE, Saturday, March 28th, for the ultimate celebration for change.

Supporting Earth Hour, WWF and Earth Hour Flagship City L.A., real estate giant CB Richard Ellis has committed to turn off all non-essential lighting and equipment in 80 managed office buildings totaling nearly 20 million square feet

City and Its Communities "Taking Action"

Earth Hour L.A. Steering Committee:

Committee Member

Organization

Romel Pascual

Mayor Villaraigosa's Office, Deputy, Energy and Environment

Deanna Gomez

Mayor Villaraigosa's Office, Policy Analyst, Energy and Environment

Britta Justesen

World Wildlife Fund

Beth Jines

Environment L.A., Assistant Gen Manager

Juan Bustamante

Mayor Villaraigosa's Communications Office, Press Aide

Cynthia Ruiz

Board of Public Works, President

Kecia Washington

LADWP - Director of Education and Outreach

Robert Freeman

L.A. Airport, Environmental Manager LAWA

Ed Ebrahimian

L.A. Bureau of Street Lighting, Director

Ron Senger

L.A. Bureau of Street Lighting, Engineering Associate

Dan Eason

L.A. General Services - Director of Building Maintenance

David Paschal

L.A. General Services - Assstant Manager

Marcia Guzman

Council District 2, Deputy

Jane Paul

Green L.A., Coordinator of Green Economy Initiatives

Carol Martinez

L.A. Inc, Assoc VP Media Relations and Communications

Mark A Pine

Griffith Observatory, Observatory Deputy Director

Paul Backstrom

CDS, Senior Legislative Deputy

Sam Siegel

CDS, Legislative Deputy

Lisa Colicchio

CB Richard Ellis - Director Operations & Sustainability

Ron Roecker

Enfluence Group Communications, President

Tom Feegel

Brand Neutral, Principal

Josh Stempel

Brand Neutral, Manager

Mike Bonifer

Brand Neutral, Senior Consultant

Julie Hayes

Brand Neutral, Consultant

 

Dine By Candlelight

Program: a community initiative that asks residents who wish to participate in Earth Hour L.A. to not only turn off the lights for an hour but to spend that evening supporting local business. Participating restaurants, bars and hotels all over the city will dim their electric lights and serve dinner and drinks by candlelight while offering special Earth Hour menu items. 

  • New Partnership with Open Table: www.opentable.com is featuring a list of Dine By Candlelight participants for L.A. residents to make Earth Hour reservations.  Visit the OpenTable Earth Hour list at: http://www.opentable.com/promo.aspx?m=6&ref=5065&pid=351
  • First Participants: With support from Restaurant Week dine LA, a program of L.A. INC. - The L.A. Convention and Visitors Bureau designed to promote L.A. as a dining destination, Dine By Candlelight already has more than 30 restaurants signed on and the list is growing daily.  Participants are featured on the Earth Hour L.A.'s Web site, with links to their sites so that residents can spend Earth Hour dining by candlelight!

Dark Performances

Program:  Performance venues and music icons around L.A. will power down their non-essential exterior lighting as music performances go acoustic and improv theaters troupes perform in the dark.

  • First Participants: the Groundlings' Larry Dorf & Andrew Friedman created an exclusive, hilariously 'dark' video in celebration of Earth Hour L.A., which can be seen on YouTube and at www.EarthHourUS.org/; others who have committed and should be committed include:
    • iO. West, Groundlings and Upright Citizens Brigade theaters are launching pads for the world's biggest names in comedy and entertainment.   Legendary careers have begun on these stages, and the stars of tomorrow perform on them today.   Will Ferrell, Tina Fey, Amy Poehler and Mike Myers are just a few of the stars who got their starts here.   
    • The Comedy Store is arguably the most famous comedy venue in America.  Every stand-up comic you've ever heard of has performed here, including such names as Chris Rock, Jay Leno, Bill Maher and Rosie O'Donnell.  It is a major destination for visitors to the nation's entertainment capital.  
    • Amoeba Records is L.A.'s most iconic and recognizable music store.  Located in the heart of Hollywood, it features live music performances, a colorful and passionate staff, and customers who visit from all over the world to discover music they cannot find anywhere else.

L.A. Schools & Students

During Earth Hour, the city's Partnership Schools Program will kick off a competition between schools to collect e-waste such as old mobile phones and computers from their communities, to be re-purposed instead of sent to landfills.

Paradise at Night

Program:  People all over L.A. will stop their busy lives for one hour to get together with their kids, friends (or their entire block!) to turn off the lights and look at the stars.  Residents are encouraged to get out their telescopes, download a map of the constellations and find the Big Dipper and Orion!

Make a One-Minute Movie

Program:  60oneminutes.org is taking submissions for one-minute movies that support Earth Hour with the theme, Take Back Your Power.  A selection of submissions will be broadcast on Current TV starting on Earth Hour through to Earth Day as a fun, interactive way of continuing the conversation past 9:31 p.m. on March 28.

L.A. "Vote Earth" Celebration

Free and open to the public, this celebration for the whole family will be held at L.A. LIVE starting at 6 p.m. on March 28.  More details to come.

For additional information about Earth Hour L.A.: www.EarthHourUS.org/losangeles

EDITOR’S NOTE: To access downloadable, hi-res logos and videos, as well as up-to-date press materials, visit http://www.brandneutral.com/wwfehla/


In 2007, the first WWF Earth Hour took place in Sydney, Australia with 2.2 million people participating. In 2008, Earth Hour went global with 50 million people on all seven continents, and Earth Hour 2009 expects to rally hundreds of millions from Fiji to Figueroa. The global initiative will activate thousands of cities from time zone to time zone, culminating in a major Turn Out, Take Action event right here in the City of Angels.

Acclaimed actor Edward Norton is the official ambassador for Earth Hour 2009 with support from actress Janeane Garofalo and musicians Alanis Morissette, Coldplay, Gavin DeGraw, KT Tunstall and others.

The global partners for Earth Hour 2009 are Esurance, Cox Enterprises, The Coca-Cola Company, Wells Fargo and Hewlett-Packard.