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New Holiday Gift Catalog from World Wildlife Fund Offers Extraordinary Gifts that Give Back

WASHINGTON, October 23, 2006 - World Wildlife Fund today unveiled its first-ever holiday gift catalog offering unique and extraordinary gifts that give back - like symbolic animal adoptions and opportunities to support specific conservation projects around the world.

"We believe there's a strong desire among Americans to impact the world in a positive way," said Terry Macko, vice president of membership at World Wildlife Fund. "WWF is helping people choose to conserve rather than consume this season by offering holiday gifts that will benefit the earth rather than take from it.""

The full-color, printed catalog showcases 38 species of animals available for adoption and 40 conservation initiatives to support ensuring gift-givers have an array of gifts to choose from. The initiatives were carefully selected from WWF priority conservation areas around the globe.

Through WWF's "Extraordinary Gifts" program, gift-givers have a one-of-a-kind opportunity to support specific conservation projects in regions around the world. These larger priced gifts - from $1,000 to $2.5 million - are unique in that the funds go directly to the project chosen, like relocating bison or rhinos to a wildlife protected area, purchasing a set of sea turtle or pygmy elephant tracking collars to monitor their populations or providing an educational scholarship to a young girl in the developing world.

The most expensive gift opportunity - priced at $2.5 million - endows a long-term solution to protecting endangered tigers in key tiger protection areas around the world, including support for scientists, park managers, and anti-poaching officers working in the field, and building "wildlife highways," which will allow tigers and other animals to roam freely through protected forest corridors.

The animal adoptions allow givers to symbolically adopt an animal in honor of a friend, colleague or loved one. They range in price from $25 to $250 and all funds donated are used to protect endangered and threatened animals around the world by combating the threats they face - like habitat loss and poaching - while also supporting WWF's global conservation efforts.

All adoptions come with a formal adoption certificate, a color photo of the adopted animal and a species description card. In addition to these items, adoptions of $100 or more come with a soft animal plush representative of the species adopted, a WWF gift box and a custom frame which displays the adoption certificate and photo. In addition to the gift package sent in the mail, all online donations of any amount come with a free online premium package, which includes a personalized electronic adoption certificate, screensavers, wallpaper and AIM icons all customized to the animal adopted.

"Choosing to give an adoption or an "Extraordinary Gift" this holiday season is a simple yet meaningful way to be an advocate for conservation," said Macko. "It offers everyone in America the opportunity to truly experience the holiday spirit through gifts that are both memorable and compassionate to the world around us."

The WWF holiday catalog is filled with many exclusive photos from World Wildlife Fund photographers along with information about conservation issues and fun facts about the animals the funds go to support. To get a copy of the catalog or to view the catalog online visit the WWF Online Giving Center at www.worldwildlife.org/gifts.

Gifts can be purchased online through the WWF Online Giving Center at www.worldwildlife.org/gifts or by calling 1-800-CALL-WWF. Faxed and mailed orders are also accepted through the catalog.