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Puget Sound Students to Take Part in the Inaugural I Buy Different Scavenger Hunt November 15

Students Show Their Commitment to Earth and Their Community by Doing What Kids Do: Going to the Mall!

Seattle - Kids from all over the Puget Sound area will show how their shopping prowess can contribute to a cleaner, greener Earth by participating in the inaugural I Buy Different Scavenger Hunt on Saturday, November 15 at the Northgate Shopping Mall. The I Buy Different Scavenger Hunt is expected to turn out hundreds of students who will compete for great prizes, including a trip to Hollywood, while learning more about what it means to "buy different."

To learn about "buying different" the fun way, students will have to track down Northgate Mall stores that sell environmentally friendly products, such as organic cotton T-shirts and stores with environmentally and socially responsible practices. Sponsored by the Center for a New American Dream and World Wildlife Fund (WWF), this scavenger hunt is a unique opportunity for kids to help connect the dots between their concerns about the environment, with the fact that by "buying different" they can make a difference. Local organizations, Sustainable Seattle and the Sustainable Style Foundation, have partnered with WWF and New Dream to bring the I Buy Different Scavenger Hunt to Seattle.

Despite the common myth that kids don't care, surveys have resoundingly shown that teens are willing to do their part to help protect the environment. In fact, according to a recent Cone/Roper survey, nearly nine out of ten kids say that they would switch brands to those associated with a good cause. With young people having spent a remarkable $170 billion in 2002, teens can make a huge difference for the environment by simply purchasing environmentally friendly products. For example, if only one out of ten students bought notebooks made of post-consumer recycled paper, a mind-boggling 60,000 trees and 25.5 million gallons of water would be saved.

What:
I Buy Different Scavenger Hunt

When:
10:00a.m. to 12noon, Saturday November 15, 2003 Registration begins at 9:30a.m, Prize Ceremony 12noon

Where:
North end of Northgate Mall, Seattle (off I-5 at the intersection of Northgate Way and 15th Avenue, NE)

Who:
Hundreds of 11-17 year olds from across the city

For more information or to register for the I Buy Different Scavenger Hunt please visit www.ibuydifferent.org. Limited to the first 200 students who register.