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World Wildlife Fund Launches Expanded Holiday Gift Catalog To Support Global Conservation Efforts

Gift Catalog Features Over 200 Creative Ways to Help Support

WASHINGTON, October 27, 2008 – Holiday gifts come in all shapes and sizes, but the best gifts keep on giving far beyond the holiday season.  World Wildlife Fund (WWF)’s new 2008-2009 Gift Catalog provides holiday shoppers a convenient way to give a gift that not only warms hearts, but will help protect species around the globe and their habitats for decades to come.

When donations are made through WWF’s Holiday Gift Catalog, which showcases over 200 gifts, funds will be used to fight threats like habitat loss and poaching, pollution and climate change.  In fact, more than 83% of all gifts and donations go directly toward supporting WWF’s vital conservation programs, including an ambitious new conservation initiative in the Amazon that will protect an area the size of California by the year 2010.

The 72-page catalog showcases unique gift-giving ideas at several different donation levels with an emphasis on WWF’s priority places such as the Amazon and Namibia including:

  • Handmade bracelets from indigenous people in the Brazilian rainforest.  These bracelets are made from açai seeds, and by selecting these gifts, donors are helping support alternative, sustainable sources of income for people of the region (donation amount: $50).
  • A “Bucket of Frogs”– What’s more fun than a bucket of frogs? For a donation of $50, the recipient can give a bucket made from Forest Stewardship Council certified wood with five colorful toy frogs representing species from the Amazon rainforest.
  • A Meerkat “Mob” - The meerkat is neither a cat nor a monkey, but a member of the mongoose family.  They live in groups called “mobs” and often stand at attention to watch for predators.  Donate $100, and get the whole family of two adults and three baby meerkat soft plushes for a playful, thoughtful gift.
  • Go big for the holidays - Oversized soft plush toys give donors the ability to symbolically “adopt” and support endangered species, such as a red-eyed tree frog or a panda.  (donation amount: $250).
  • Or, an Extraordinary Gift, such as a gift that supports forest-dwelling families with a sustainable income through the harvesting of Brazil nuts.  This gift provides resources to save thousands of acres of rain forest from destruction (donation amount: $10,000). 

“Supporting WWF this holiday season by giving the gift of nature conservation is a unique and meaningful way to demonstrate compassion and thoughtfulness into next year and for years to come,” said Terry Macko, Vice President and Chief Marketing Officer of World Wildlife Fund.  “WWF donations through the holiday gift program help address urgent conservation needs.”

One of the most popular catalog selections is the symbolic animal adoption, which allows a donor to “adopt” one of 90 different species in honor of a friend, colleague or loved one.  Adoptions range in price from $25 to $250, with all funds supporting WWF’s conservation efforts around the globe.

All adoptions come with a formal adoption certificate, a color photo of the adopted species and a species description card.  In addition, adoptions of $50 or more come with a soft animal plush— many representing rare animals— enclosed in a cloth bag, and shipped priority mail at no additional cost.  A $100 adoption adds a WWF gift box and a custom frame which displays the adoption certificate and photo.  As an added bonus, all donations of $75 or more will earn the giver a FREE silver-tone polar bear holiday ornament.

For those donating online, donations of any amount come with a free online premium package, which includes a personalized electronic adoption certificate, screensavers, wallpaper and AIM icons all customized to the animal adopted.

For more information about the catalog or to place orders by phone call 1-800-CALL-WWF (1-800-225-5993) Monday - Friday 8 a.m. - 10 p.m. EDT, Saturday 10 a.m. EDT - 6 p.m. or Sunday 10 a.m. - 10 p.m. EDT.  Online orders can be made at  

Orders received Wednesday, December 17, 2008 by midnight will be delivered in time for Christmas.

WWF works around the globe preserving a diverse selection of natural areas.  Of these areas, WWF has identified 19 specific places that are of highest priority and in greater need of immediate attention.  These 19 spectacular places include the world’s largest and most intact tropical rain forests, the most diverse freshwater systems, the most varied coral reefs, the most biologically significant deserts, and the most productive fishing grounds.