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World Wildlife Fund Launches Extraordinary Gifts Catalog to Support Critical Conservation Projects Around the World

New Guide Showcases More than 100 Opportunities for Individuals, Organizations and Communities to Act

Imagine having the ability to save an entire ancient ecosystem in the Congo from irreversible destruction or finding a new habitat for polar bears in the arctic.  What about relocating a rhino or genetically pure bison to start a new herd of these endangered animals?  Supporting critical projects such as these, and a hundred more, are now possible with the launch of World Wildlife Fund’s “Extraordinary Gifts Catalog.”

The WWF Extraordinary Gifts Catalog is a first-of-its-kind guide featuring more than 100 individual projects and programs in need of support. These gifts range from $1,000 to $3.5 million and offer unique opportunities for individuals -- or even friends, families, organizations, businesses and communities to pool their resources and rally together-- to support WWF’s global conservation efforts.  The total value of the conservation initiatives described in the catalog is roughly $18 million.

Among the remarkable gift opportunities:

•          WWF Girls Scholarship Program: Educating, Empowering, Inspiring: Help educate girls in Kenya, Tanzania, Nepal, Bhutan and Madagascar for one year ($1,000)

•          Antipoaching Patrols: saving Sumatran tigers: WWF estimates that there are only 500 Sumatran tigers left in the wild.  Being such a small population, and with genetic diversity at risk, every tiger lost to poachers lessens the entire subspecies’ chance for survival.  A $25,000 gift will fund an antipoaching patrol in Sumatra for an entire year, supporting local patrols with government officials and WWF scientists across the island of Sumatra.

•          Join the Amur Leopard Conservation (ALCS): With fewer than 40 remaining in the wild, Amur leopards are at risk of extinction.  The ALCS is the world's leading advocate for this extremely rare and beautiful animal. You will receive updates from chief scientists, a detailed life history of your leopard, and camera-trap photos of your leopard in the wild.  Your membership will advance scientific research to track, analyze and ultimately save the Amur leopard ($10,000)

•          Mountain Lions: using radio collars to track their return: An ecosystem depends on the presence of both predators and prey.  For the last 100 years the Northern Great Plains has been out of balance due to the widespread extermination of the mountain lion.  But today, these great cats have begun to return to the Missouri River Breaks in Montana.  Your gift will help fund critical research conducted by WWF scientists working with Chippewa and Cree Indians, who will use radio collars and digital cameras to track mountain lions and understand their movement, prey, habitat and other needs ($18,000)

•          Put Your Name on a Fish Protection Zone: The establishment of a Total Fish Protection Zone will allow fish to reproduce and grow in the zone undisturbed.  This strict "no fishing" area is supported by local people, and will be enforced by local people. They know that depleted fish populations affect their livelihood. Your gift will fund the establishment of this zone, and it will be named in your honor ($50,000)

Included in the catalog is one exceptional gift choice at $3.5 million. Ten governments in the Congo Basin have recently demonstrated unprecedented political will by agreeing to protect over 45 million acres including the Tri-National Dja-Odzala- Minkebe and Sangha Tri-National conservation reserves -- the second largest conservation program anywhere in the world. Your gift will help eliminate logging over 9 million acres stretching from Gabon to Cameroon, and will provide "wildlife superhighways" for the endangered species of the Congo Basin. These corridors will integrate protected areas and allow animals unimpeded access to the habitats they need for survival.

For a fraction of what Americans spend on luxury goods (est. $60.1-billion)1, they can instead fund each of the critical conservation projects featured in the new Extraordinary Gifts Catalog.  

“WWF’s Extraordinary Gifts Catalog provides a way to ensure the Earth’s most remarkable places survive and flourish long after we’re gone,” said John Donoghue, senior vice president of World Wildlife Fund. "We encourage those planning to buy meaningful gifts in the near future to give an extraordinary gift that will make a real difference in the future of our planet. ”

WWF works around the globe preserving a diverse selection of natural areas. Of these areas, WWF has identified 19 specific places that are of highest priority and in greater need of immediate attention. These 19 spectacular places include the world's largest and most intact tropical rain forests, the most diverse freshwater systems, the most varied coral reefs, the most biologically significant deserts, and the most productive fishing grounds.

To learn more about the WWF Extraordinary Gifts Catalog, select a gift to support, or to view a virtual catalog online visit Hard copies of the catalog can be ordered by calling 1-888-993-1100.

About World Wildlife Fund

For more than 45 years, WWF has been protecting the future of nature. The largest multinational conservation organization in the world, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level, from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature. Go to to learn more.


1Hanna, Julia. “Luxury Isn’t What it Used to Be.” HarvardBusinessSchool: Working Knowledge: 16 August 2004