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WWF Challenges America to Make an Earth Day Pledge for Change

WASHINGTON, March 5, 2007 –  World Wildlife Fund is asking Americans to take control over the fate of the planet during the 50 days leading up to Earth Day by challenging everyone to make a change in their lives to stop global warming, conserve our natural resources and protect the diversity of life on earth.

Through the WWF “Time for Change” Campaign, Americans are encouraged to make a commitment to conservation and share that commitment with the rest of the world. The interactive Time for Change website serves as a public forum, allowing visitors to describe what they are doing to make a difference for Earth Day and post their pledge on the website along with photos, stories or other items they’d like to share. Select pledges will be featured on the WWF Time for Change homepage each day, from March 4 through Earth Day, April 22.

WWF is also making philanthropy accessible to all Americans by organizing a nationwide coin collection during the 50 days before Earth Day to support the organization’s global conservation efforts. The first 5,000 people who pledge to collect at least $50 to support WWF will receive in the mail an Earth Day fundraising kit, complete with an earth-shaped bank for collecting coins and a Time for Change poster illustrating WWF’s priority conservation areas and some of the extraordinary wildlife WWF is protecting in those areas.

Fundraisers can take their bank to a Coinstar® Center in more than 12,000 participating retail locations nationwide to donate their coins to WWF. WWF supporters will receive a receipt for their tax-deductible contribution and, for donations of $50 or more, a free WWF T-shirt made of 100 percent organic cotton with the famous panda logo. Donations are also accepted by credit card through the Time for Change website or via 1-800-Call-WWF.

“The 50 days leading up to Earth Day offer the perfect opportunity for each of us to think about how our actions are affecting the planet and what we can do to make a difference,” said Terry Macko, vice president of membership and partner marketing for World Wildlife Fund. “Imagine the impact if each person agreed to enact one change into their lives for the benefit of the earth. We’re hoping this program can provide one avenue for making this happen.”

To inspire ideas, the WWF Time for Change website offers suggestions on easy ways people can make a change for conservation. Visitors can also download wildlife-related freebies, like colorful wallpapers for their desktop, interactive games and e-cards.

WWF is also holding The WWF Earth Day Coin Count Challenge in conjunction with the campaign where anyone in America can guess how many coins will be donated to WWF from March 4 through April 22. One grand prize winner will receive a 7-day excursion for two to see polar bears up close in the wild in Churchill, Canada courtesy of Natural Habitat Adventures. Other prizes provided by sponsors include 5-night stays at any DoubleTree Hotel in North America and digital cameras from HP.

For more information and to participate in the WWF Time for Change program, visit

WWF would like to thank these 2007 Time for Change sponsors: Coinstar, Inc., Natural Habitat Adventures, DoubleTree Hotels, HP, and Animal Planet.