The World Wildlife Fund was featured in an article on the front page of the Wall Street Journal on Thursday, Feb. 23.
The article tells the story of how WWF used its global network to engage a global logging company and change the practices which threaten one of the world's richest rainforests on the Indonesian Island of Sumatra -- a last refuge for the Sumatran tiger and other critically endangered species.
To view the article online, visit http://www.wsj.com (subscription required).
According to WWF-US President & CEO Carter S. Roberts, the article was well timed. "Succeeding in these efforts will require us to sustain on-the-ground work of excellent staff like Nazir Foead, featured in this story, as well as to engage leading corporations at every level," he said. "That's why this coverage, exposing business leaders to WWF's unique approach, could not have come at a better time."
Carter also said the article is a good example of WWF's new strategy. "WWF's work in Tesso Nilo exemplifies WWF's new strategy, which aims to unlock the organization's unique capacity to link local field conservation with sophisticated global engagement of institutions whose practices are changing the face of the natural world," he said. "We intend to do more of the same in some of the most important places on Earth, including the Amazon, the Congo, the Bering Sea off the coast of Alaska, and in the Mesoamerican Reef."