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WWF introduces new PSA

World Wildlife Fund this week introduced its new Public Service Advertising (PSA) campaign titled "People and Places."

The TV and radio campaign was developed to educate viewers on the great conservation work that WWF is doing around the globe. It shows beautiful footage of animals and places that are in grave danger of being lost. It also offers a message of hope and asks you to support our efforts to help save nature's last great places and animals.

The PSA is enhanced by the remarkable voice of Emmy Award winner Martin Sheen and the music Julia Fordham.