Toggle Nav

WWF Offers Thoughtful Mother's And Father's Day Gifts For The Living Planet

Family Members and Friends Can Receive Unique Gifts with Special Meaning while Supporting Worldwide Conservation Efforts Through Donations

WASHINGTON – April  29, 2009 -- World Wildlife Fund (WWF) is making it easy to recognize the special people in our lives on important occasions, such as Mother’s or Father’s Day, and birthdays throughout the year, with symbolic species adoptions available through the WWF Online Gift Center at

When you make a symbolic adoption with a donation of $50 or $100, your family member or friend will receive a soft plush version of the adopted animal species in a WWF-exclusive gift package.  These thank you gifts come enclosed in a soft bag, decorated for  Mother’s or Father’s Day or a Happy Birthday, plus an adoption certificate, a color photo of the adopted animal, and a species fact sheet—all shipped free via priority mail.

These thank you gifts support WWF’s worldwide conservation efforts, including fighting threats like habitat loss and poaching, pollution and climate change.  In fact, 82% of all gifts and donations go directly toward supporting WWF’s vital conservation programs around the globe, like WWF’s ambitious conservation initiative in the Amazon that will protect an area the size of California by the year 2010.

In total, there are more than 90 animal species to choose from, ranging from the African wild dog to a striking zebra.  These gifts can be selected to “match” individual personalities or the special interests of the recipient, for example:

  • For fathers with a deep sense of patriotism, a bald eagle or bison gift might be a highly symbolic gift.
  • For mothers who rule their domain, a kangaroo with a baby “joey” in their pouch makes for a memorable gift.
  • For friends or family members with a strong sense of humor, a clown fish or an otter make a whimsical gift.

“Lasting longer than cut flowers, and more impactful  than a greeting card, these unique gift choices offer caring individuals a memorable way to recognize loved ones, while protecting the world’s most threatened and endangered species and conserving the most important natural places on the planet,” says Terry Macko, Vice President, World Wildlife Fund.  

Macko adds: “Supporting critical conservation projects through WWF’s online gift center is an opportunity to give the cherished people in our lives a gift with special meaning and far-reaching impact.  Not only will they be delighted with their gifts, but you will also be helping to conserve the living planet.”

The order deadline for gifts to arrive for Mother’s Day (5/10) is April 30.  The order deadline for Father’s Day (6/21) gifts is June 11.  Birthday gifts can be given year-round and require a 10-day lead-time.  Online adoptions can be made at

For more information, or to place orders by phone call 1-800-CALL-WWF (1-800-225-5993) Monday – Friday 8 a.m. to 10 p.m. EDT, Saturday 10 a.m. – 6 p.m. EDT, or Sunday 10 a.m. – 10 p.m. EDT.  The gift is tax deductible to the extent of the law.

High-resolution images and interviews with WWF conservation experts are available for members of the media.