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WWF’s Earth Hour Returns for 2010 in Largest Call for Action on Climate Change in History

Mount Rushmore, Las Vegas Strip, Empire State Building, Golden Gate Bridge and other US Landmarks to 'turn out' for the planet at 8:30 pm on Saturday, March 27

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Earth Hour 2010
On Saturday, March 27th at 8:30 pm local time join hundreds of millions of people around the world in calling for action on climate change.

WASHINGTON, DC, January 19, 2010 – World Wildlife Fund announced today that Earth Hour 2010 will take place on Saturday, March 27 from 8:30 pm to 9:30 pm, with many of the nation’s most iconic landmarks dimming their lights for one hour in what is expected to be the largest call for action on climate change in history.

The initial list of US landmarks taking part in this global climate event includes Mount Rushmore, Empire State Building, the “Welcome to Fabulous Las Vegas,” Harrah’s Caesar Palace and the MGM Mirage on the Las Vegas Strip and San Francisco’s Golden Gate Bridge. New Earth Hour participants in 2010 will include Montezuma Castle National Monument in Arizona and the Soldiers and Sailors Monument in Indianapolis. Other local landmarks taking part include Atlanta’s Bank of America building and the Pike Place Market sign in Seattle, with many more expected to sign on in the days ahead. 

WWF officials said they are hopeful of Earth Hour participation in all 50 US states, as Americans from every walk of life, in communities large and small, symbolically dim their lights in solidarity for climate action with hundreds of millions of people around the world.  The event will have special significance to Americans in the wake of a US government report from June 2009 which found that every region of the nation is experiencing significant, adverse impacts from climate change including droughts, floods, heat waves and wildfires.  A study released in November 2009 by WWF and the insurance company Allianz SE warned that by mid-century, rising global sea levels caused by climate change could increase risks to more than $7 trillion in buildings, transportation infrastructure, and other assets in major U.S. coastal cities, including Boston, Houston, Los Angeles, New York and San Francisco.

“Climate change is real and it’s happening right now in the US, impacting our water resources, energy supplies, transportation, agriculture and health, putting our livelihoods and economic future at risk in every part of the country,” said WWF Climate Director Keya Chatterjee. “Earth Hour is a way for people across the US to join together with people from throughout the world to signal their concern about climate change and send a message about the urgent need for action.”

"Earth Hour directly links with Department of Interior and National Park Service priorities,” said Mount Rushmore National Memorial Superintendent Gerard Baker. “Our stewardship mission is to manage this country's most treasured landscapes unimpaired for the enjoyment of future generations.  This mission is being challenged particularly by climate change.  As stewards of our national parks, especially considering the challenges of climate change, we must be visible leaders to demonstrate commitment to energy and water conservation... and to use our parks to teach the public about climate change and the ways citizens can reduce their carbon footprints."

A number of organizations have also pledged their support for Earth Hour and will encourage their supporters and the public to take part including Goddard Systems, Inc., HandsOn Network, American Federation of Teachers, NAACP, National Coalition on Black Civic Participation. National Park Service’s WebRangers, American Bird Conservancy, Jane Goodall’s Roots & Shoots, Focus the Nation, National Association of Secondary School Principals, National Association of Student Councils, National Honor Society, National Junior Honor Society, National Science Teachers Association, National Association of Neighborhoods, Apartment and Office Building Association of Metropolitan Washington and Reverb, a non-profit organization that greens concert tours.

“We want children to think about how we all impact the environment in our daily lives and how each one of us can make a difference. Earth Hour provides a great opportunity to accomplish that.” said Joseph Schumacher, CEO of Goddard Systems, Inc., a national childcare franchise and national supporter of Earth Hour 2010. “As educators and as parents, we want to help children understand that how they care for and protect the earth will affect future generations”

“Climate change is the most urgent issue facing our planet today, and we need to unite the world around meaningful action,” Chatterjee said. “With a simple flick of the switch, Americans will not only be sending a signal that they want solutions to the climate crisis, but they’ll be helping to turn the lights out on our nation’s dangerous dependency on foreign oil, and an unsustainable economic future. That’s a powerful message that everyone around the world will be able to see bright and clear on March 27th.”

Note to Editors:
Footage and photographs of Earth Hour 09 being observed are available upon request.

Photos and footage: https://www.myearthhour.org/news/for-media

Logos: https://www.myearthhour.org/tools

Earth Hour 2010 Video: https://www.myearthhour.org/earth-hour-video

Follow Earth Hour on twitter: www.Twitter.com/EarthHourUS

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ABOUT EARTH HOUR:
Since its inception three years ago, Earth Hour has captured the world’s imagination becoming a global phenomenon. Last year, for Earth Hour 2009 nearly one billion people in 4,100 cities in 87 countries on seven continents turned out. In the U.S. alone, 80 million Americans and 318 cities officially voted for action with their light switch. These people and municipalities were joined by iconic landmarks including: the Las Vegas Strip, the Chrysler and Empire State Buildings in New York City, the Space Needle in Seattle, Church of Latter-Day Saints Temple in Salt Lake City, the Gateway Arch in St. Louis and the National Cathedral in Washington DC.  International landmarks that turned off their lights included the Great Pyramids of Giza, Parthenon in Athens, St. Peter’s Basilica in Vatican City, Big Ben and Houses of Parliament in London, Paris’ Elysee Palace and Eiffel Tower, Beijing’s Birds Nest and Water Cube, Symphony of Lights in Hong Kong, Sydney’s Opera House and Christ de Redeemer status in Rio de Janeiro.