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WWF Works with Marine Stewardship Council and Wal-Mart to Certify All Wild-Caught and Frozen Fish Suppliers

As part of its work with the Marine Stewardship Council, Wal-Mart is partnering with World Wildlife Fund and Conservation International to make improvements such as reducing harmful environmental impacts and encouraging support for broader marine eco-system management and protection activities.

"We're all interested in working with suppliers and fisheries in a cooperative way to reduce harmful environmental impacts and ensure healthy populations of marine life," said Scott Burns, managing director of Fisheries, World Wildlife Fund.

Wal-Mart plans to purchase all of its wild-caught fresh and frozen fish for the North American market from Marine Stewardship Council (MSC)-certified fisheries within the next three to five years. The first step toward this goal will be to have product that currently comes from MSC-certified fisheries carry the MSC eco-label starting later this year.

"Wal-Mart's commitment sends a clear signal to fisheries that the consumer retail sector has a strong interest in sustainable seafood certification," said Burns.

World Wildlife Fund co-founded the Marine Stewardship Council in 1997 to promote sustainable fishing practices by certifying the best environmental choice in seafood to consumers.