How it works
OXL’s theory of change is simple: there are smarter and more economical ways to do many of the things we want to do—from producing food and developing infrastructure to manufacturing goods and disposing of waste—without harming our oceans. Once we can get specific about identifying the problems, we can then cast a wide net to find the solutions, make sure they work in the places they need to, and then quickly bring them through the marketplace at scale.
OXL sources solutions through design challenges and prizes, competitions, crowdsourcing, university partnerships, directed research, maker faires, hacks, and design sprints.
Next, we help develop innovations by providing innovators with mentors and technical support, and then accelerate the race to market by providing business training, dedicated programming, and mentoring. This phase also includes making connections with potential investors to help innovators build solid enterprises and create scalable conservation impacts.
Physical location shouldn’t be a barrier to any of this work, which is why much of OXL is convened digitally and takes advantage of the Digital Makerspace resources, platform, and community.
What’s Next
The first group of innovations entered the OXL wing of the Digital Makerspace in 2017 with a focus on improving fish farming, an industry known as aquaculture. The goal is to reinvent fish feed away from the use of wild fish; develop new plant-based foods from the oceans; and reduce the direct harm of existing fish farms.
As this cohort takes off, WWF and OXL will begin to source new innovations to meet additional ocean conservation challenges. The goal is to develop a continuous cycle of identifying problems and scaling real-world solutions for an evolving marketplace.
Traditional ocean conservation efforts have made great gains in some areas, but on average have only slowed the ocean’s rate of decline. The only durable solution will be to redesign key parts of our economy for sustainability. And OXL is just getting started.