Biodiversity monitoring delivers vital information to those making conservation decisions. Comprehensively measuring terrestrial biodiversity usually requires costly methods that can rarely be deployed at large spatial scales over multiple time periods, limiting conservation efficiency. Here we investigated the capacity of environmental DNA (eDNA) from stream water samples to survey terrestrial mammal diversity at multiple spatial scales within a large catchment. We compared biodiversity information recovered using an eDNA metabarcoding approach with data from a dense camera trap survey, as well as the sampling costs of both methods. Via the sampling of large volumes of water from the two largest streams that drained the study area, eDNA metabarcoding provided information on the presence and detection probabilities of 35 mammal taxa, 25% more than camera traps and for half the cost. While eDNA metabarcoding had limited capacity to detect felid species and provide individual-level demographic information, it is a cost-efficient method for large-scale monitoring of terrestrial mammals that can offer sufficient information to solve many conservation problems.
In the summer of 2019, WWF launched an emergency fund in response to the fires raging in the Amazon. In the summer of 2019, WWF launched an emergency fund in response to the fires raging in the Amazon. At their peak in August, there were 30,901 fire outbreaks recorded – three times that of August 2018.
This first-ever systematic review of snow leopard research conducted to date highlights some glaring gaps in our knowledge of this elusive and threatened big cat and reveals that lack of basic data could be hampering their conservation.
ArcNet is a network of priority areas for marine conservation that spans the entire Arctic Ocean and adjacent seas. Conserving these ecosystems strengthens the resilience of Arctic biodiversity in the face of a rapidly changing climate. Learn what role we all can play in protecting the arctic in this brochure.
WWF has developed ArcNet—a network of priority areas for marine conservation—across the entire Arctic Ocean and adjacent seas. The network is based on comprehensive, rigorous scientific analysis and best-available data. ArcNet reflects the web of marine life and ecological functions across a connected ocean that underpins the diverse values of people in the region and beyond.
In late 2020, WWF commissioned GlobeScan to conduct research to build upon previous consumer analysis to generate up-to-date insights about ivory consumption and consumer perceptions toward the ivory ban after its implementation (Dec. 31, 2017). This study follows previous research conducted by GlobeScan in 2017, 2018, and 2019 on both the pre-and post-domestic ivory ban in Mainland China.
Undervalued and overlooked, the world's freshwater fish are critical for the lives and livelihoods of hundreds of millions of people—and the health of rivers, lakes, and wetlands—but 1/3rd of them are already threatened with extinction. Promoting thriving populations of freshwater fishes and the ecosystems within which they thrive is a priority for WWF and the 15 organizations and alliances that produced this report.
WWF has made it a priority to combat plastic waste. To inform this work, WWF retained Corona Insights in 2020 to develop and implement research to understand the public’s awareness of the issue, current behaviors around usage and recycling, and attitudes toward plastics in the United States.
WWF Mongolia, in partnership with the Mongolian Ministry of Environment and Tourism, the Global Snow Leopard & Ecosystem Protection Program (GSLEP), and numerous other partners helped to conduct Mongolia’s first ever large-scale snow leopard population and habitat assessment.
The US government and its various federal agencies have historically played a leading role in advancing conservation efforts globally, as well as domestically. WWF believes the US needs to not only continue but redouble those efforts in order to meet the global environmental challenges confronting us. Learn more about the priorities WWF is advocating for with the new Administration and Congress and why the US needs to help lead the way.
WWF’s white paper Moving From a Linear to a Circular Economy outlines the key policy priorities we have as we work to end plastic leakage into nature, ensure communities are treated equitably in materials production and waste management, and transition from an economy that creates waste to one that cares for our planet.
To protect the world’s most vital, free-flowing rivers, WWF is undertaking a four-part strategy that includes strategic energy and basin planning, policy protections for rivers and communities, advocacy and outreach, and science and thought leadership.
WWF’s report In Too Deep: What We Know and Don’t Know About Deep Seabed Mining takes the reader through the main arguments for why we do not need to mine the deep ocean for minerals, and sets out the threats and risks to the ocean and to the shift to the closed-loop economy if the industry goes ahead.
World Wildlife Fund Inc. is a nonprofit, tax-exempt charitable organization (tax ID number 52-1693387) under Section 501(c)(3) of the Internal Revenue Code. Donations are tax-deductible as allowed by law.