An eco-wakening: Measuring awareness, engagement, and action for nature

A new report by the Economist Intelligence Unit, commissioned by WWF, shows a growing number of people around the world are concerned about nature, changing the way they think about sustainabity and demanding action to protect the planet. Findings include a staggering 71% rise in popularity of searches for sustainable goods over the past five years, with continuing growth, even during the COVID-19 pandemic.