Blue Financial Markets - Finance Sector Transformation

The blue economy is worth US$24 trillion, but declining ocean health and mismanagement of marine resources threaten the future of ocean-based communities and economies. By contrast, a nature-positive and sustainable blue economy significantly benefits the planet, people’s food and job security, economic prosperity, and global peace and security. To achieve this vision, capital must be directed away from destructive activities, and towards those that offer sustainable outcomes; and we must develop new innovative financial products that drive capital into building resilient coastal communities and seascapes, where it is needed the most. WWF is working with major financial institutions to do just that.