Demand Under the Ban: China Ivory Consumption Research (2017)
December 11, 2017
WWF and TRAFFIC
This publication relates to:
As a landmark ban on domestic elephant ivory trade comes into effect in China , TRAFFIC and WWF commissioned the largest-ever ivory consumer research by GlobeScan, an independent research consultancy, to discover the nature of ivory consumption in 15 surveyed cities with relatively active ivory markets in China. This research aimed to identify the underlying factors influencing ivory consumption, people’s attitude toward the complete domestic ban on commercial ivory trade, and consumers’ perception toward campaign messages.